When the company was founded, its creators took advantage of an opportunity in a very specific niche at the right time. But this is just one of the reasons why Footdistrict has grown tremendously to become one of the leading online retailers of sneakers from the country.
Diego Martinez and Ignacio Bermudez they are the example of young entrepreneurship of how to found a company starting from a hobby. Between the two, passionate about sneakers, they created the online store. It was in 2012 when they detected an opportunity in the market while working in a private company. «The jump to entrepreneurship came naturally. We wanted to develop an idea, execute it and be “owners” of our future»says Diego Martinez.
They decided to specialize in the sale of limited edition sneakers and streetwear clothing, focusing on offering the best selection of exclusive brands: Nike, Adidas, New Balance, Kenzo or Stüssy are some of them. «The size of the market also influenced our decision»explains Diego Martinez. “Next, we analyze who our customers are, and specifically target the digital channels they use to be able to interact with us”Add.
The two partners and the brother of one of them started the company that currently has more than 55 employees. In addition, they have two physical establishments in Madrid and Barcelona with which Footdistrict offers a unique customer experience that you cannot forget. For example, through the jordan cube, a 3×3 glass cube that pays homage to the legacy of Michael Jordan. By placing a shoe on the central podium, the glass walls become opaque, and they show a projection of images and videos on the player with the shoe model that the customer has chosen. Footdistrict considers its two stores as positioning stores, since most of its income comes from its eCommerce, and more than 80 percent of its team is mainly dedicated to it.
GLS Spain provides national and international parcel logistics
Since its inception, Footdistrict has established itself in its market niche but with a international focus. Although they sell their items in countries around the world, their main customers are in Germany, and Spain. For the company, last mile delivery is the key to success. According to Diego Martinez: “The logistics company must provide a good service on behalf of the trader. In addition, the speed of delivery and compliance with the established deadlines largely determine the online shopping experience and that the customer buys from us again».
The sneaker merchant relies on for the delivery of its orders. Footdistrict makes shipments to Spain, with the premium solutions of the international parcel company, such as the ExpressParcel, the 14:00 Service and the SaturdayService, that guarantee the receipt of urgent orders on the date agreed upon at the time of purchase. For packages abroad, the company uses the EuroBusinessParcel.
The “partner” that has accompanied the enormous growth
The 240 León agency, part of the GLS network, has been working with Footdistrict since the company was founded. «It has been very exciting for us to see how our client has become one of the most important online shoe distributors in the country. The volume of shipments over time has tripled!”explains Roberto Aller, manager of the agency.
The Footdistrict warehouse is located just a few minutes by car from the Roberto Aller agency, so the short distances facilitate speedy collection and delivery of shipments to customers. As Diego Martínez highlights: “We highly value the tandem we have created with GLS. We are not talking about a client-supplier relationship, but about a partnership and we are happy to continue growing together!”.
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