Today we look at a little trick to force LinkedIn to use the featured image of the link you want to share, since sometimes it gets stuck without displaying it.
LinkeIdn Open Graph Tags
Normally, when you share a link on LinedIn, it checks the URL for metadata (Open Graph Tags) like the featured image, description and title, like so:
That’s thanks to the metadata on your website, which LinkedIn can query. If you don’t know how to activate them, you can recommend the lesson in , in which I tell you through a video tutorial.
The fact is that sometimes it “runs aground” for no reason. (net elf stuff)and no matter how much we copy and paste a link, we can only see this:
Sometimes nothing is caught, sometimes just the title, sometimes the description is left, etc. The fact is that he “has become corrupted” and there is no way to make him see reason, even if you reload the page and copy and paste it again.
That happens because it has entered the “cache” of LinkedIn. Keep in mind that LinkedIn is not actually going to “look” at those URLs every time. It only does it ONE time, it saves that information (what is called caching) and it keeps that “first impression” in case someone else from its millions of users places the same link again.
And that is precisely where we have the problem. That if on the first occasion you have not gotten it right, you “think” that there is no such data on that page. Bad business.
How to force the LinkedIn cache?
If this same thing happened to us on Facebook (which also happens), the solution would be to use the LinkedIn Debugger as a story in the tutorial . But it turns out that LinkedIn doesn’t have that tool, so we have to use a little trick.
For LinkedIn, each URL is different, even if only a small detail changes. So all we have to do is put the same URL, but with a small final addition. For example, any parameter of the style ?q=1. It could be that, or anything else. The point is that it must be a different URL. And then… The magic is done!
And now yes. We already have our title, image, and description in place. And if someone shares it, everything will also be seen correctly. As for the original URL, we will have to wait a while for LinkedIn to “go back” to our website, and this time it gets everything right 🙂
One last detail: Avoid using the “p” parameter and the “s” parameter, since WordPress uses those to refer to “posts” and “search”, and that would affect the content.
By the way, speaking of LinkedIn, I recommend the episode, in which we review various techniques to attract customers on this network 🙂
Summary and conclusion
LinedIn sometimes gets “stuck” and doesn’t display the link image we share. To force it to look on the web again, we must add some parameter to the URL so that it “thinks” that it is another.
You already know that if you want to know more tricks of social networks, web development and online marketing, you have at your disposal. And if you subscribe, you will be able to answer in tutorials like this one 🙂
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