Launching a new brand is not a simple process: the brand is the pillar on which any marketing strategy is built, therefore, the management of its creation, design and launch is a critical task for any company.
In this sense, the Andalusian company specialized in sports nutrition and supplements , has just launched a new brand, which represents a new step in its evolution. The company, created by Emilio Pérez, has opted for bootstrapping to grow steadily since its foundation in 2019 based on its own resources. in exercise 2021 reached a turnover of 3.1 million euros (+72.2% compared to the previous year), in addition to a positive EBITDA. The accumulated turnover since the birth of the company already exceeds 7 million euros.
So far they have built two brands: Efficient Sciencespecialized in sports supplementation, and Sweet Tasty, in healthy confectionery, which includes recipes on its official page and which they already account for 58% of the company’s turnover. Right now, they are working on having a new brand of their own, which has their community as a basic pillar.
New brand Emfitfam
The idea is that this new Emfitfam brand, is created by and for the community, and that users will be able to choose by vote any advance or novelty that is made with it. Its founder, Emilio Pérez Ortega, explains that the brand was created from the hashtag #FITFAM, which was gaining more and more strength in his by his community. Emfit has 81,000 followers on Instagram.
As he explains to us, “chen we saw that repercussion of the hashtag we decided that we wanted to create something new. We began to design a brand identity with a full focus on the community and presented it to them to see the reception. We made the presentation through our telegram channel, next to our main database, and in Instagram, a profile that we have private to be a completely exclusive group. Then we launched the first form with the proposals for the first product in the line and the support we received was incredible. we got over 10,000 responses and now we are working on the launch of the first product of the line.
For this first product they will vote the initial flavour, packaging, format and launch datewe will also activate an early pre-purchase with a special discount and with the possibility of subscribing to the product to have a better price regularly” Add.
The idea of Emfit is that the community not only participates in the development, but that they have the possibility to participate in VIP experiences. For the selection process of all the elements of the brand, the followers of the brands will be able to contribute their proposals for names, flavours, label colours, weights or even the launch date.
All Proposals will be put to a vote before being producedthe one with the highest score will be the winner and, in addition, there will be the option of a subscription to the product with a special price.
expansion plans
Among the company’s next plans are launching the EMfit app in the coming weeks, in addition to individual country-by-country internationalization to offer a special shopping experience. This combined with their recently activated worldwide shipping from their online store, which covers Europe, Latin America, Asia and the United Arab Emirates.
As explained from the company, «After the interest of several business angels, VC’s and different funds, we have held conversations during these months to deal with the closing of the first of the company, which is in the final stages to scale the project to the next level. We want to become the number 1 benchmark in the sector at the
international in the next 3 to 5 years.
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