Looking for inspiration for your year-end campaigns? We are here to help you! Create the most attractive marketing campaigns for these holidays.
They come in leaps and bounds 3 of the most anticipated festivities of the year: Christmas, New Year and Kings, and it would be crazy to let these dates pass without even doing a marketing action. The objectives? Generate, collect data, increase your website traffic, promote products or retain your audience, to name a few.
Giving your campaigns a touch of originality can make the difference between achieving one or hundreds of conversions, so… Get inspired!
What gift would you like to receive for Reyes?
Create a gift list where you include a selection of the products you want to highlight. Ask your visitor to choose the ones they like the most, then invite them to participate in a raffle where the prize is one of the selected products.
What have you got?
- Personal information of the user by registering for the draw (name, surname, email, at least) and consequently increasing your database. (you have the possibility to segment depending on the information you request in the registration form: gender, age, postal code)
- Their preferences: Thanks to the answers he has given, you know what products he likes.
- Which are the most popular products among your audience
Can’t think of what to give?
Finding the perfect gift for our loved ones can be a major Christmas headache. Create a gift guide to help your users while promoting your products.
To go one step further and surprise them, use branching logic or conditional questions. According to the answer given, one or another question is displayed. For example: ask if the gift is for a child, a woman or a man, if it is for a man, the next question could be: “Is he more…?: technological, romantic or sportsman, and according to the answer you can ask another question or suggest the “perfect gift” by showing one of your products. You can have as many profiles/results as products you want to promote!
Has it been clear?
Try this Christmas gift guide
- Are you looking for a gift for:
- Would you say he is more…
- Choose the profile that best reflects your personality:
- What do you like?
- He especially likes…
- His sentimental status is…
- Most of your time is:
- She likes more…
- She enjoys more…
- She is a fan of…
- Are you looking for a gift for:
- Would you say he is more…
- Choose the profile that best reflects your personality:
- What do you like?
- He especially likes…
- His sentimental status is…
- Most of your time is:
- She likes more…
- She enjoys more…
- She is a fan of…
The long-awaited Advent Calendar
With today’s floor sizes, it would be quite difficult for one person to have 10 advent calendars in their home. Digital Advent Calendars are the best alternative for both consumers and brands. You can hide behind each box: surprise gifts, new products, discount coupons, tips, games, contests, articles and more.
Curious?
What have you got?
- Promote your products
- keep the attention of your audience since you are inviting them to return to your website every day so that they can open a new window.
- increase your traffic web (you can even launch strategies web-to-store)
- Convert to potential customers into customers
- go viral
- Tip: you can use it in any time of the yearYou just have to let your imagination run wild!
But… Not everything is gifts! Remember the good resolutions for the new year
Every new year presents an opportunity to be better people. As a brand, you have the option to positively influence your consumers. How? Imagine a campaign where you test their knowledge about, for example, the environment or humanitarian aid or nutrition. Based on their responses, give them a personalized and inspirational tip/message to encourage them to set their new good resolutions.
What have you got?
- Trigger engagement with your audience
- Introduce yourself in a different way close/human, less commercial
- Launch a campaign sensitization and social responsibility
Enlarged Combo: Collect data and increase your sales
This is a very simple action: give digital discount coupons to your visitors in exchange for their personal data; and your registered customers, ask them for a little more information. Take advantage of this opportunity and present key questions to segment your database. Simple, fast and efficient.
We hope we have inspired you. To say goodbye we leave you this famous phrase by Zig Ziglar, American writer, speaker and motivational speaker. “People often say that motivation doesn’t last long. Well, neither does the bathroom. That is why it is recommended daily.”
Interested? and know a little more
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