One of the essential factors to improve the online customer experience is fast deliveries, but in the case of the Quick Commerce or Q-Commerce, the new generation of online stores, ultrafast deliveries are the main axis of its operation.
Now joins the Q-Commerce approach after its consolidation as one of the leading companies in the food delivery segment.
At Glovo Q-Commerce you can order any product and receive it in less than 30 minutes
Glovo has announced the launch of a new Q-Commerce division, which will start in Spain with more than 20 million euros and more than 100 professionals who will expand their instant logistics service beyond food: products from supermarkets and other types of establishments in the city, including gifts, beauty, electronics, toys and more, and whose express delivery times will be less than 30 minutes.
The strategy behind Glovo’s Q-Commerce is based on B2B logistics that includes its network of dark stores, which it plans to expand massively over the next year. These warehouses are being used more and more in eCommerce and consist of spaces similar to a store, but which are not open to the public, they only serve as a logistics center close to the customer or as a collection point for their online purchases.. In the case of Glovo, the company will store third-party products there and will offer the service of its on-demand courier to achieve these ultra-fast delivery times. That is to say: Glovo delivery men will not have to go to a store to make the purchase and take it home, but will use the items stored in their dark store.
The company is already working with retail brands such as Unilever, Nestlé and L’Oreal, in addition to some , Alcampo and , while has already signed global agreements with other supermarkets and hypermarkets such as Walmart, Biedronka () and Kaufland (Germany), whose products it will store and sell in its dark stores. By the end of 2021, the company expects to have at least 100 dark stores up and running.
In addition, this new phase in the evolution of Glovo will include alliances with companies of the stature of El Corte Inglés, Douglas and Clarel, among others, with which to supply the demand for beauty, fashion, cosmetic or electronic products. Your main goal will be offer any type of product with deliveries in less than 30 minutes and become a rival to Amazon in the region.
Q-Commerce: the third generation of online stores
“Our commitment to Q-Commerce responds to the new consumption habits of the population. We want to offer a service as immediate as opening the faucet at home and water coming out. Glovo has always been more than a food delivery app, but now we are going one step further: we want to become the number 1 platform for local on-demand commerce and that a user can purchase any product in his city, whenever and wherever he wants, practically immediately”, informed , global general manager of Q-Commerce of Glovo.
“With physical stores closing after the global lockdown, consumers want and expect more products than ever to be delivered to their doorstep. This has brought new demands: it is no longer possible to wait 24-48 hours for a delivery, and the expectation is a matter of minutes. At Glovo we are committed to delivering 30 minutes or less with all products available in Q-Commerce. As we expand our enhanced offering, we will roll out Q-Commerce in other parts of Spain and the rest of Europe, Eastern Europe and Africa over the next 12 months.” Alonso assured.
The manager stated that his Glovo Market service has more than 50,000 active users, and at this point it delivers around two orders per minute, totaling over 12 million multi-category orders globally to date, while In Spain the number of orders for food products doubled this year to more than 1 million.
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