The marketplace specialized in events and celebrations celebritiesfor a value of €400,000 in which investors such as Cabiedes & Partners, Big Sur, 4Founders Capital, or Customia, as well as a group led by Jordi Ber, including Yago Arbeloa, Marcos Alves, Agustí Bertono and Fabio Núñez.
What is Celebrities
The Marketplace of Celebrities connects clients with companies and professionals in order to cover any type of need when planning events such as weddings, various parties, even events such as congresses and fairs. Through your website, users can receive up to four different quotes with which they can save time and money and where companies and professionals in the sector can access a large number of potential customers.
Celebrants began its activities in May 2016 and during its first 18 months of life the has managed more than 10,000 applicationshelping users to connect with the providers that best fit their needs in Madrid, Barcelona and Valencia, and has generated more than two million euros in turnover for your network of professionals and companies.
It currently has 4,000 registered suppliers in more than 150 types of services such as catering, hostesses, DJs, video and photography, transportation or audiovisuals, among others, as well as different types of spaces: hotels, farms or restaurants. This is how Celebrents seeks to be the leader in the digital segment of events and celebrations and help the digitization process of the sector with an estimated business volume greater than 10,000 million euros in Spain.
An ideal business model for the marketplace
Your service includes a rating system through which users can choose the best professionals in the sector. Among its most demanded services there is catering (29%), audiovisual (15%), spaces (11%), musicians, artists and animation (11%), services for children’s parties (10%) and photography and video (5%).
The most demanded events in Celebrents are weddings (27%), company events (25%), family celebrations (25%) and the rest is divided between children’s parties, graduations, farewells and other types of events.
To find out a little more about Celebrents and their future plans, we talked to Gonzalo Fernández, CEO and co-founder of the company.
Interview with Gonzalo Fernández, CEO of Celebrants
You have just closed a round of financing for 400,000 euros, how do you assess the support received?
The support of recognized investors in digital businesses reinforces our conviction that there is a great business opportunity and these resources allow us to move faster to take advantage of this opportunity. It is a great responsibility to manage these resources, we have a lot regarding the capital of our investors and we appreciate the trust placed in the team.
For us, it is a “means” to achieve our goal of lead the digital sector of Events & Celebrations.
What will be the main destination of this injection of resources? Is Celebrents exportable to other countries?
The funds will be used for accelerate our growth in the Spanish market and finish validating the business model. Before attacking other international markets we have to consolidate our position in Spain and validate that the model is scalable in a profitable way. Once we achieve these milestones, it will be time to go outside.
Our model is exportable to other countries without the need to set up local structures outside of Spainwhich makes it very attractive as we can launch Celebrents in other markets with less resources and in less time.
How is Celebrents monetized?
With a business model of sales . Celebrents is capable of generating a constant flow of business opportunities to our network of companies and professionals in the sector.
Users who need specific services for their event, wedding or celebration, fill out a form with the details. The professionals who best fit each request they access customer contact details by paying a small amount in the form of credits.
Thus we add value to both sides of the Marketplace: the user receives up to four budgets saving time and money, and professionals and companies choose the jobs that best fit their profile and availability. The circle is completed with a rating system that allows the user to contrast the quality of the supplier.
How did the idea of creating Celebrities come about?
we met Habitissimo and we loved their business model of selling leads. At different stages of my professional career I have had contact with the Events & Celebrations sector and we saw that there was an opportunity to make search and hiring more efficient of the best suppliers in this sector applying this model.
It is a very fragmented market with great potential for cross-selling, which makes it ideal for developing a specialized Marketplace. paradoxes of life, a few months after launching Celebrents we managed to get the CEO and co-founder of Habitissimo involved in the project and is currently an advisor and investor in the company.
What headline about Celebrities would you like to read in Marketing4eCommerce in a year?
Celebrants consolidates its presence in Spain and starts its activity outside of Spain
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