Google Social Search – .com

The other day I wrote a post titled , the third of which was “people”. Well, it seems that he was right, because 24 hours later, Google publishes a post titled “” confirming that point.

It turns out that Google has already launched the next phase of its SocialSearch. From now on, Social Search results will appear mixed with the usual organic ones.

What does that mean? Let’s give an example. If you search for “Sagrada Familia”, the most likely thing is that the most well-known and official websites on the Temple of Gaudí will appear on the first pages, right? Well that would be without Social Search. With Social Search, the results on the first page change, since the “social variables” come into play in the Google algorithm. That is, your friends and acquaintances.

Let’s imagine that someone you know has made a post about the Sagrada Família, or that a relative has posted on Twitter that they are going to visit the temple. Those results will rarely appear on the first page when someone searches for “Sagrada Familia”. Well, with Social Search yes:

How does Google know that you have a relationship with these people? Well, because you are connected on social networks: Blogger, Twitter, flickr, and other public websites. Does it give a little yuyu? Well maybe. But it is only limited to collecting information that you have publicly exposed.

I leave you a video of the sea of ​​​​majo of those that Google works, in which you can see very clearly the roll that I just hit you:

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