History of Seur: the dean of messaging in Spain turns 75

If we talk about courier, parcel and logistics for eCommerce in Spain, we cannot ignore the contribution of sure. The Spanish company, with a history of 75 years behind its back, it was the first to offer a service throughout the national territory. Over the years, it has improved aspects such as refrigeration, delivery times and packaging. Today, which has allowed it to expand the network of destinations. In this article, we will take a tour of the history of the company and, finally, we will talk about the possibilities it offers in electronic commerce.

History of Seur

sure is founded on 1942 as an urgent parcel company between Madrid and Barcelona for Justo Yúfera Cerdán. The company’s initial commitment was to deliver any shipment within 24 hours.

In the 60’sextended its service to the main capitals of the country and, in 1970, it already has warehouses and routes throughout the country. In the years 80 start the service international parcel and becomes a global company. However, it is from the year 2000 when there is a restructuring of the business in several areas. First of all, new shareholders come in and, furthermore, there is a different approach to services.

The group geopostowner of the French postal service, acquires shares in the company until, in 2012, is done with full control. From that moment on, Seur focuses on his bases logistics from Spain and Portugal and, for international shipments, it uses the infrastructure that GeoPost already had. Currently, Seur has 7,300 employees, 1,200,000 customers and a wide network of stores and delivery points throughout the national territory. On the other hand, Seur has opted for services to companies as a logistics operator. Precisely, it is in e-commerce where we find more news.

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During these 75 years, SEUR has experienced progressive and sustained growth that has allowed it to become the first urgent transport company in our country integrated into DPDgroup, the first road transport network in Europe. With a workforce of 7,500 employees and a fleet of 4,500 vehicles, many of them ecological, SEUR serves more than 1,200,000 customers.

Yves Delmas, President of SEUR and CEO of DPDgroup Europe, wanted to recognize during the anniversary that “Although in recent years we have seen a great change in the sector, the future will undoubtedly bring us a revolution.” When analyzing current trends in the retail sector, where the e-commerce business already accounts for 50% of the CEP sector (courier, express, parcel) and volumes are expected to multiply in the coming years, it is clear that logistics and transport will be, more than ever, key sectors in the future, and SEUR, with its customer orientation and innovation in its DNA, is more than prepared to face these new challenges”.

“In the same way that, during these last 75 years, SEUR has not only been a pioneer in the sector, but also in the creation of technological solutions that adapt to the needs of customers, in the future we will continue working to be one step ahead From the market”recognized Alberto Navarro, CEO of SEUR.

Seur solutions in eCommerce

Undoubtedly, one of the milestones in the history of Seur was to start offering eCommerce-oriented services, such as the service Seur e-you.

In this sense, the solutions are based on three points: delivery, returns and logistics. On the one hand, it has a traditional delivery service according to the preferences of the client, of previous hiring. In second place, Manage any returns without charging a surcharge. Finally, he takes care, not only of the shipment, but of the storage and packaging. In recent years, this service has become increasingly important due to the growing proportion of electronic transactions. Hence, this is an increasingly popular option.

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On the other hand, it is important to indicate that Seur has incorporated the possibility of integrate the online store with several ecommerce apps and plugins. This question is fundamental, because it facilitates the process of buying and delivering the merchandise, being automatic. For example, the traceability of the shipment is ensured, because there is a control in real time of the order, the collection of the goods and delivery.

These tools, today, have gone from being a novelty to being a necessity, which is why you have to have them to manage a business with these characteristics.

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