You may be wondering: “Why is it interesting to know what time to post on Twitter? If I post a tweet every time inspiration strikes or I feel like it. Do I have to pay attention to the time or day to publish?“Yes, my friend. Well, half way. I tell you.
You can post whenever you want or feel like it, of course. That no one takes away from you. But. There is a but. If you want to carry out a strategy on Twitter to increase followers, make yourself known, get more engagement, etc., it is necessary take into account the time or day you publish On twitter.
How do I know what time I have to post on Twitter?
As well. There is no single, universal, one-size-fits-all answer that dictates when to post on Twitter. This will depend on your community of followers and, as I told you, the goal you have with your Twitter strategy. That is, the best time to post on Twitter will be different for you than for your competition.
We can say that if you publish a tweet when nobody reads it, you are wasting your marketing efforts and that tweet is in the limbo of tweets forever and ever.
Then, How can you know what is the best time to post on Twitter? Two ways arise here: let yourself be carried away by the Schedule of social media studies where you see in what time slots and what days of the week Twitter has more activity or that you investigate and analyze on your own when your followers are online. (At we are always in favor of investigating with the 5 senses).
But, if you don’t want to complicate your life, here are some guidelines and tips for you to know what are the hours in which Twitter registers more activity (Spanish time) and thus know what is the ideal time to publish tweets and successfully impact your audience.
What is the best time and day to post on Twitter in 2021?
The best days to tweet are Monday through Friday; and the best time between 7 and 9 am. This is so because users tend to check Twitter for relevant news or events and do so on their way to work or first thing in the morning. And why not say so? Because during the week we complain more and for that we go to Twitter.
Then, What use can it serve us to know at what times and on what days people are connected on Twitter? Well, because the time you post will depend on the objectives you have in your social media strategy.
Therefore, we are going to give you some tips so you know exactly when to post on Twitter.
Tips for knowing when to post on Twitter
If your goal on Twitter is to increase CTR
The CTR is the Click Through Rate and it shows the number of times that users click on a link. So if your goal is increase the number of users who click on a link that you put in a tweet, the best thing is that you take advantage of the time frame in which Twitter is fervent. That is, Monday, Wednesday and Friday between 7 and 9 in the morning and between 6 and 8 p.m.
If you want to increase followers on Twitter
Now, if your goal is increase followers, you should keep in mind that you have to keep them entertained. This means that you have to upload content almost daily, taking advantage of the times when there is more activity on Twitter.
If you are looking for more engagement on your Twitter profile
If what you want is have more favorites or retweets In your publications, the best time to publish will be to do a mix of the above: that you publish every day in the slots in which there is more activity on Twitter. This way you will be more likely to reach more users and get them to interact with your content.
Although all these are recommendations that can guide you on the way to knowing what are the best times to post on Twitter, the truth is that There is no magic formula for the ideal time to post.
But there are a series of tips or tips that you can follow to check what times or days work best with your audience:
- experiment. Try posting similarly themed Tweets at different times of the day and different days of the week and see which ones generate the most engagement from your audience. You can also try sharing different content: an image, a video, a link, etc.
- Analyze. Twitter Analytics data is very useful to check which posts have performed best in a given period of time and gives you data on interactions, impressions and the interaction rate.
- adapts. Try to make the content you share fit the time of day and day of the week. Users appreciate that the messages are dynamic and not flat and with a general tone. In addition, take advantage of the pull that Twitter has in special events or World Days.
As you can see, with a few simple tips you can improve your Twitter strategy to achieve your goals. But if you need a push, get on with us. In we know how to carry your so that they are not a monologue, but a dialogue.
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