How is a Facebook ads campaign structured? –

If you want your facebook ad campaigns succeed, being clear about how your campaign structure works is essential. Structuring our campaigns correctly will help us better understand the performance of our ads and act accordingly. Today, we explain it to you.

Why is it important to correctly structure the Facebook ads campaign?

If we organize the campaign correctly we can:

• Measure and analyze the results obtained.
• Try different audiences.
• Know which ads are the ones that work best.

All this will help us decide our future actions, for example, allocating the budget more effectively, stopping some ads, etc.

How is a Facebook ads campaign structured?

The Facebook ads campaign will have the following organization: Campaign, ad set and ads.

Campaign

This is the first level. From it we can create ad sets and ads, and activate, deactivate and duplicate them. We will have to create different campaigns for each objective (interaction with the publication, conversion, etc.).

When creating it we will define a name, its objective and the budget of said campaign.

ad set

We call each different audience to which we are going to direct our ads an ad set. Typically, an ad set contains one or more ads.

When creating it, we must define how the audience will be segmented (age, place of residence, interests…), the budget (if we want it to be total or daily), the programming (when the ads start and when they finish showing this audience) and the location (where the ads will appear to these audiences when they access Facebook).

Getting the ad set right is the most important step, because that’s where most of the campaign is decided.

Within this level we can create new, personalized audiences, similar to others we already have… If we define each audience well and each ad set is different, our ad sets will be less likely to compete with each other and step on each other.

Advertisements

Within each set of ads there will be one or more ads, which must have a series of characteristics to achieve good results.

To find out which ads attract the most attention to your audiences, you must try different combinations and stop those that give the worst results. It is important that:

1. Create several different ads, with different versions and combinations of images, videos, links and text.

2. Periodically observe the performance of each ad and deactivate those that work the worst.

3. Pay attention to the images displayed in your ads. They must be striking, since it is the first thing that will attract the attention of different audiences. Keep in mind that they should not have too much text inside them, since Facebook can penalize you by making your ads reach fewer people.

4. Think carefully about the copies (text) of the ad. Use emoticons to highlight your message. In addition, it is recommended that you include the link to your website within the text of the ad itself.

5. Change or modify the texts and images from time to time so that the audience does not get tired of always seeing the same ad.

Once you have clear the structure of your facebook ad campaign You just need to create it and start getting results. Good luck!