adsense is the gateway to the world of web monetization for many bloggers and webmasters around the world. A practical way to use Google’s incredible advertising muscle to get recurring income from our traffic. The idea is very simple: make available to Google advertising space on our website or blog, so that the online giant shows the advertisers’ creatives on them. A direct form of monetization that over time has spread to other media such as YouTube and that you need to know how to use to get the most out of it. Do you know how to block ads in AdSense?
Why block ads in AdSense?
At first glance, the idea of blocking ads may seem a bit strange, as it could mean receiving less income for our site. However, doing so will serve to take care of our website or blog so that it only offers ads related to its content and thus creates a more consistent and comfortable browsing experience for site visitors. In addition, reviewing and taking care of the advertising that we show on our website we avoid collaborating, albeit unintentionally, so that readers fall on websites cataloged as .
Similarly, we can also filter the websites that can advertise on our website, helping to minimize traffic going to competitor pages. All this could translate into better performance for the products or services we manage.
For example, if we make reviews on our site to promote products through an affiliate system, such as Amazon’s, it would be good to filter the ads that refer to those products but in another marketplace. This way we could increase the number of our affiliate links, and maintain the interest of visitors within the products and marketplaces that interest us.
Now that we’ve seen some of the reasons why ad blocking is useful, let’s take a look at what the different forms of ad blocking are and how to use them.
Block by categories and sensitive content
This is one of the most general options, but it could still offer a great help when it comes to improving the experience of our page and boosting the content that benefits us the most. The advertisements can become annoying, or even offensive if it is about sensitive topics. Therefore, by keeping them within the thematic criteria of the site we can create a better browsing experience, just as if we keep the ads within the language corresponding to our site.
One thing to keep in mind is that this tool, both for and for ads, is only available for ads in certain languages. To implement this lock we must follow the following steps:
- Sign in to the AdSense account.
- Click on the lock controls.
- click on contents
- Click on all websites, or in the specific domain that you want to establish the lock.
- Click on Manage general categories either Manage sensitive categoriesaccording to the case.
- And on the next “General Categories” or “Sensitive Categories” page, use the controls to allow or block categories. The changes will be saved automatically when you make the selection.
URL blocking
This type of blocking is the most useful in the face of competition, since with it we can prevent the appearance of ads from different specific websites within our site. With this we will be able to maintain the interest of the traffic that comes to our website in the content and products that we are promoting. To perform the blocking of URLs we must follow the following steps:
- Sign in to the AdSense account.
- Click on the lock controls.
- click on contents
- Click on all websites.
- Click on Manage advertiser URLs.
- On the “Advertiser URLs” page, we need to enter the URLs we want to block. And, if there are several, they can be separated with commas or line breaks.
- Finally click on Block URLs. Once this is done, the ads for the selected URLs should stop being published in the next 24 hours.
When performing this type of blocking, there are some guidelines to follow, which we can find specified in the specific Google AdSense for this type of action.
Ad Network Blocking
Another of the blocking opportunities offered by Google includes ads from third parties. Now, all advertisers listed in the auction for ad space must be certified by Google, whether or not they come from third-party networks. Here are the steps to be able to block third-party ad networks:
- Sign in to the AdSense account.
- Click on the lock controls.
- click on contents
- Click on Manage ad networks.
- To automatically allow ads from ad networks that Google may certify in the future, you must turn on the option Automatically allow new ad networks certified by Google.
- Finally, to allow or block an available Google-certified ad network, you should only use the control that appears next to the name of the network. Once the block is done, it will take effect within the next hour
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