Many times we put all the focus on getting more and more followers on our social networks, but once they are there, we don’t really know how to make them become customers.
Surely you have already realized that followers are not the same as customers. It’s not even the same as potential customers.
That’s why it is very important to encourage those followers to take one more stepand one of the best strategies for that is to invite them to subscribe to your mailing list.
So you can have direct communication with them, which does not depend on algorithms or large investments in advertising and also has a conversion rate 3 times higher than social networks. (Source: HubSpot).
But inviting them doesn’t mean telling them to sign up and go. It’s about offering them something in return for that extra step you’re asking them to take.. That is why today I want to share with you 4 ideas of what you could offer your followers to achieve that:
raffles
One of the ways to invite your followers to sign up for your mailing list is by doing contests or raffles, which in order to participate they have to register with their email.
The simplest is to do it with . You create a form where you ask for the name and email, and if you want you can add any more requirements such as answering a question or telling you an anecdote. Then you make a post on your social networks inviting them to participate in the draw with the link to the form and ready!
One brand that does this very well is . Every month they make a raffle that they communicate on their social networks inviting their followers to participate. They also double the bet, because they are always in alliance with other brands, so that they are not just communicating it, but they reach a much broader audience and make sure to add more and more subscribers to their mailing list.
downloadable
Another way for your followers to sign up for your mailing list is by offering them some downloadable in return. Depending on what your business is about, you can offer the downloadable according to related topics.
For example, it provides stationery and design services and products for parties; and what it offers as downloadable in exchange for emails They are event planners and organizers. Because she knows that the potential clients she is interested in are organizing an event.
They can be planners, checklists, information guides, wallpapers or whatever you can think of that can add value to your potential customers.
Mr Wonderful, also uses this strategy and every month offers on his social networks downloadable wallpapers with phrases, which of course to obtain them you have to leave the mail!
exclusive access
Another good way to get more people from your social networks to your mailing list is by offering something exclusive for those who sign up that you don’t communicate elsewhere.
Perhaps you have a clothing store and you communicate the new collections to the people on your list a week before the rest. Or you invite them to exclusive launch events that they only find out if they are on your mailing list.
Then you can share the photos of the event on your social networks and invite more people to join your list, so you don’t miss the next event.
The goal is that there really is a loss for not being on your list. Either because only the people who are there receive some news, or they can take advantage of some discounts or better yet because they access events, workshops or content that you don’t offer elsewhere.
That it is worth being on your mailing list, because otherwise they would be missing out on something.
Also, think that the people who are on your list is because they took an extra step to continue listening to your brand, which deserves special treatment and that you help them convince themselves that it is worth buying from your store.
some fun quiz
Most people are on Facebook or Instagram to entertain themselves, connect with others, get inspired, read something that interests them, or just hang out. Something you could do then is offer something more playful.
A fun and very effective way to get more emails is to offer your followers some online test to discover something new you don’t know. Just like the typical magazine tests that make you choose between options and in the end they give you your result, but with something related to your brand.
For example, if you sell accessories for weddings, you could do a test where future brides discover which style best suits their personality.
There are online platforms that are already prepared to do this type of activation and that will guide you step by step to create it. How does it work? You prepare a series of questions or options with images and three or four possible answers. But of course to access the answer after doing the quiz, guess what? Yes, they have to leave their email.
Whichever option you choose, the objective is that each time you get more of your followers to become subscribers to your mailing list. Because this way they will be one step closer to becoming customers.
The key is consistency!
As with any marketing strategy, the key is consistency and it doesn’t work if you offer something for a month and never again. Just as in the examples we saw above, which every month consistently They offer a downloadable, a wallpaper, a giveaway or something to encourage their followers to take that extra step.
It doesn’t have to be something complicated or try to have a thousand options. It is preferable that you choose one of the ideas, but that you keep it month after month.
Consistency in what you do is essential for more and more people to convert from followers to potential customers.
💡 Bonus Tip: we advise you to pay attention to the results of each of the actions you do on social networks, especially those that direct your audience to visit your online store. Learn how to analyze this data! Read our article -> .
I hope the ideas help you!
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