It is well known that it is today the professional network par excellence. If what you want is to promote your profession and get in touch with other professionals in your sector, you shouldn’t be without an account on this social network which, by the way, is one of the fastest growing in recent years. years.
The platform (which ) allows you to create a professional profile (based on your resume) or, as is the case with other networks such as Facebook, register a company page (to present information about your business). And this last point is where we stop today: to talk to you about how to create a company page on linkedin
The importance of creating a company page on Linkedin
As we mentioned, Creating a company page on Linkedin will allow you to publicize your business, brand or product, and offer job opportunities that users can apply for. It will also allow you to create segmented advertising that can help you attract potential customers. But do you know how to create your company page? We tell you.
1. Previous steps
In order to do so, you must have a personal profile on Linkedin, with various contacts. In the section Experience your profile must state that you are part of the company in question, as well as the position you occupy in it.
2. Access the Companies section
Once you access your personal Linkedin account, you should look for the tab in the upper bar Worked. Clicking on this tab will show a dropdown in which you will have to choose the option of pages of Business, at the bottom of the dropdown.
3. Fill in your data
The next step will be to fill in your data (company name and contact email). It is important to know that Linkedin only accepts those email addresses belonging to the company (type: info@company.com); gmail, yahoo or other generic extensions used by other users are not valid addresses. You must confirm that you are the legal representative of your company and click on Continue.
4. Check your email
In order to continue with the creation of your company page on Linkedin, you have to verify your email through an email that the platform will send you. Once this is done, your page would already be created. You will see how a click on Verify refers you to it. he will ask you a series of data:
- Company name and description (try to add a complete and attractive description, with as much data as possible and using keywords related to the sector of your business).
- Company URL.
- Sector of the company and its address.
- Cover and Profile Image (in this case usually the logo). If you don’t know what kind of images to use, you should
- Specialties of your company.
You also have the possibility to choose other users who will be able to manage your Linkedin page, and establish a relationship with prominent groups. In any case, once the data is covered, you will only have to click on Post (on top), and see that all the added information is correct.
… And you already have your company page on Linkedin!
To animate your page, you should continually update it with publications, company products or other content. Send invitations to professional contacts to subscribe to your page and help spread the word. Ask your followers for recommendations about your business, brand or products. And do not forget to add the link to your Linkedin company page on your website or others.
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