If you still don’t use Telegram channels, this article is for you. Find out what they are, how they work and how to create your own Telegram channel to carry out marketing actions.
Telegram is an instant messaging application of Russian origin, born in 2013 as an alternative to WhatsApp and that last April 2020 reached the figure of 100 million more than in 2019.
This figure places Telegram, if we talk about the number of users, above consolidated ones like Snapchat, Pinterest or Twitter.
What is a Telegram Channel?
One of the most interesting functions at the Telegram marketing level are the channels. Telegram channels are a tool that allows to spread messages to a large audience.
If you want to see one in action, you can try following ;).
They can be public (anyone can find them by searching and joining) or private (invitation required) and differ from groups in the following:
- no member limit
- only the creator and administrators can send messages
- the messages sent are signed with the name of the channel and not the user
- new members can see all message history
- each message has a counter that is updated every time the message is seen (that is: you can know impression data of your publications).
How does it work?
always under control
Only channel creator and admins can send messagesso that the conversation is always under control.
Automatic notifications
Every time a message is sent on the channelmembers receive a push notification that new content is posted.
Files and storage
Telegram allows you to share an unlimited number of images, audio, video and any type of file up to 1.5 GB. In addition, the platform offers unlimited cloud storage for free.
Cross-platform operation
You can publish from the computer. Telegram can be installed on different devices for simultaneous use and has desktop versions for Windows, Mac and Linux fully functional. WhatsApp, for example, requires the mobile to be turned on and connected to the network.
Automation using bots
The are third-party applications (you can create your own bot) that they run within the platform and allow you to automate countless tasks. A very powerful function that you should definitely take advantage of.
How to create a Telegram channel?
Creating your own channel on Telegram is a process very simple and very fast. Follow the next steps:
On Android, click on New message < new channel or through Menu < New channel. From here choose the name of the channel, add an image and description, select the type of channel (public or private), define the permalink, add subscribers and voila!
on iOSgo to the tab Chats < New message < New channel and follow the same steps as on Android.
On Windows, Mac, or Linuxmake sure you have the Telegram app installed, open it and click Menu < New channel.
Telegram as a marketing tool
Although Telegram is not as popular as WhatsApp (two billion users, five times larger), it has certain features that make it a very useful tool to carry out marketing actions.
increase your reach
You can reach an audience that you would not reach through other communication media. In addition, since the messages sent in the channel have a view meter that includes forwards, you will be able to know the scope of your messages at all times.
Communication direct and personalized
You can set a direct line of communication with your target audience and share with him news about your products or services, inform about offers and promotions, conduct surveys and offer exclusive content. The use of bots will allow you to automate tasks and personalize messages.
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