Sell. That is the goal of any eCommerce, including yours. And the more channels you use for it, the better. Are you thinking about Instagram? perfect, because It is a channel that works phenomenally to increase sales. If you want to know how and why, keep reading and I’ll explain it from pe to pa (from Ins to gram, rather).
Why Instagram can help you increase your eCommerce sales
A whopping 70% of the users of this social network have searched for a brand of their interest (62% follow one) on Instagram, according to by Iconosquare. And bearing in mind that a very important percentage of store customers on-line (78% no less, according to of Forbes) makes the purchase decision based on those of the brands… Well, come on, you have to work your feed of Instagram yes or yes.
But beyond posting regularly, having a consistent style in your images and (if you can) get a certain design and professional look to the set of images on your feedthere are other actions that you can carry out from your Instagram account to improve the sales of your eCommerce. Do you want to meet them? Well to the mess.
8 ways to improve your sales through Instagram
First things first: your content
Let’s start with the basics. Take care of each of the images that you offer to your users (as we have already mentioned), but, at the same time, take care of your descriptions. Use the content to go one step further and tell something about your product that your users did not know or a new functionality.
Also keep in mind that you can use the different formats that it offers you (feed, storiescarousels, reels, direct or IGTV videos) to present your products in different circumstances. For example, you can use an IGTV video or a direct (so you can receive questions) to show your product and show it in action; while on the other hand you can use an image in the feed to elicit an aspirational sentiment related to your product (for example, if you are selling a t-shirt for young people, show a person wearing the t-shirt at a festival).
use hashtags
Essential. Although if you still don’t know very well which one to use, remember that you can always take a look at your competition. You can also combine some general ones with others related to your own brand. In this way, users who are interested in your type of product or in your signature will be able to reach you.
But beware, don’t use too many. In fact, between 5 and 10 is usually the limit, since a mini description followed by a giant paragraph consisting only of hashtags It looks a bit strange… for any brand.
Show your products
Do not be afraid to show your products on Instagram. Your followers follow you precisely because they are interested in your products, your philosophy and your values. Show them without any complex, but in the right contexts. You can talk about them and their characteristics in your live broadcasts (so people can share their doubts with you on the fly), show them in an aspirational photo in a publication on your feed and make a funny wink with them through a reel. As long as you respect each format, add value and combine that type of publication with others with information of interest to your target, your brand will be well received.
instagram advertising
Establish a good strategy It is the key for your ads to work, receive more visits to the product sheets of your eCommerce and therefore sell more. Take great care of both the aesthetics and the content of each of the adsbecause the combination of both will be key for the user to finally click on the CTA.
Use the link in bio
Unless you have more than 10K followers, you will not be able to embed links in your stories. Therefore, the best thing you can do to bring your Instagram users to your store on-line is to tell them that The link of the product you are talking about is in the bio.
Use exclusive promos
Do you want to make your Instagram followers feel that they are VIP people? well give them exclusive discount codes for those who follow you through this channel. You can also use these types of strategies to get people to subscribe to your (which will later serve as an email marketing strategy) or make their first purchase at a discount.
Find your influencers
EITHER micro influencers, better. More than one and of They are already talking about this type of profiles because of how useful they are for the user and the credibility they provide. The micro influencers are profiles that have fewer followers than a influencer traditional but what they share content that, for their users, has a lot of value. That these types of people recommend your products is of great interest to their audience.
Play with the draws
Both with influencers and without them, play with sweepstakes and contests to gain followers and generate those expectations (and desire, why not say it) to try your products. Many of those who do not get access to your products for free through a contest, may be encouraged to pay for them. Thus, with the same action you gain followers and, probably, buyers.
Now that you know how to generate sales through your Instagram account, all you have to do is get started. Combine different strategies and focus on the ones that give you the best results. After all, every eCommerce It’s a world!
Stay informed of the most relevant news on our news channel