In a new bet to get closer to eCommerce, CEO of Meta, announced through a post on Instagram Instagram a new payment functionality, which will make life easier for users and will be of great interest to businesses: payments through the chat of Instagram direct messages.
Thanks to this new payment function, which for now will only be available in the United States, Instagram wants commercial transactions within the platform will be much more fluid. In the of the ad, Meta states: «We want to help people start conversations with the businesses they care about and help them find and buy products they love in an easy, seamless experience. directly from the chat thread. That’s why today we’re introducing a new way to make a purchase on Instagram, right where you chat.».
How does it work
To buy products on Instagram using this new e-commerce tool, users must send a direct message to the business. In the chat thread, companies will be able to create payment requests, in which a short description and the price of the item are made to send it to buyers. Users must click the option “Pay” and a window will be displayed where they will enter their payment information and a shipping address for the order. A secure purchase gateway has been included in the function where you can choose different payment methods, determined by the virtual store. Payments can also be processed through (formerly known as Facebook Pay).
As Meta itself explains:
“For example, if you are interested in a backpack, all you have to do is send a message to the company. From there, you can chat about customizations, like adding your initials, and then place your order directly in chat. In that same chat thread, you will also be able to track your order and ask the company any follow-up questions. Finally, you’ll be able to use Meta Pay to complete purchases, making checkout even easier with just a few taps. And you can shop with confidence knowing that your payments are processed securely and your purchases are protected (…) When businesses are ready to set up their digital storefront, they will be able to use Shops on Instagram and Facebook.”
Of course, within direct chat, buyers can do the corresponding follow-up of your order, ask the company questions, or resolve any inconvenience that may arise.
Terms and conditions for virtual companies
Among Instagram’s conditions for sellers to be eligible to use payments in direct chats, businesses must have a cBusiness account within Instagram and must provide sensitive information, such as a physical address and a social security number.
It should be noted that companies will receive their payment, three to five days later the product has been shipped to the buyer and the seller marks the payment for the item as “shipped”.
Finally, Meta has indicated that the service will be available for shops of , but we hope that in a very short time it will reach other countries and see the improvements and novelties that this tool will bring to eCommerce.
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