Images are environments that constantly evolve based on user preferences, and within this constant evolution they have become more relevant in recent years, so images have moved to a less relevant second place. That is why Instagram has made important decisions and last August it announced the disappearance of the swipe up as a way to include external links. After several months in which only users with verified accounts or with more than 10,000 followers could include this type of link, now anyone can use them.
The swipe up says goodbye to Instagram to make way for link stickers
As we said, in August Adam Mosseri, Director of Instagram, towards an app that would focus on growing in four specific areas: creators, purchases, messaging and video.
In this way, Instagram will no longer be the photography social network to which we are accustomed, betting on a much more ambitious approach, which would include a review of the application. It is within this renewal phase that the disappearance of the swipe up is framed. To include links in them, it will be necessary to use the new link stickers.
Instagram is killing Swipe up links on stories from Aug 30
They will be replaced by link stickers
– Matt Navarra (@MattNavarra)
the removal of swipe up, a feature that spawned its own GIF category and the phrase that is now part of our digital lexicon to describe the action of scrolling or pushing content up on the mobile screen, has been due to that it is hoped that the social network can»streamline the story creation experience.”
According to Instagram, the new link tags will offer the following advantages:
A streamlined story creation experience
Stories stickers, such as donation stickers, and , can be customized to better express the intent of the link and coordinate with the brand.
- creative controls. Stickers look and work the same way as other story labels, so you can change its style, sizes and be placed anywhere in your stories on Instagram for maximum impact.
- Higher . Engagement and closeness with users is important, and Instagram hopes that more reactions and quick answers can be received on posts that include the link sticker.
As you can see, this update could be an improvement since, on the one hand, it will allow you to include a more prominent location for your links within the stories, which could attract a greater number of clicks and focus more on this action.
In any case, we need time to see the potential that the new link stickers will haveespecially as Instagram ensures that integrity and security are the key focus behind this change, as it plans to review the links that users share with this feature to ensure they don’t become another method of spreading and spam.
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