Instagram Stories is one of the most important formats on the platform And is not for less!
The short video format that automatically deletes after 24 hours is perfect for communicating short, to-the-point messages without flooding your followers’ feed, and now it just got even better because it gives you the opportunity to pin your stories for 24 hours. and also the option to edit the cover of a group of stories.
What you may not know is that you can use Stories to send much more than just 15-second photos and videos. Discover some creative ideas and best practices in using Instagram Stories, and attract more fans to your profile, be it corporate or personal!
What is Instagram Stories?
Instagram Stories is an Instagram feature that allows you to record videos of up to 15 seconds or share photos that disappear from your profile a day after they are posted.
Some say the functionality was added to Instagram in August 2016 after a failed attempt by Mark Zuckerberg to acquire Snapchat, a North American social network that has very similar features.
In any case, Stories fell in the taste of content producers and consumers around the world (have we already said that there are more than 500 million users a day?)
In the case of brands, creators, and brands, the functionality helps to build a closer relationship with their respective audiences, while for followers, the stories give the possibility of following the day to day of your favorite profiles.
How to record Stories?
- At the top left of the Instagram home screen, select the button plus (+) or swipe the feed to the right. If this is the first time you’re using the app, you’ll need to allow Instagram access to your device’s camera and microphone.
- Tap the button in the center of the screen to take photos or press and hold for 15 seconds to record a video. You can also reverse the camera, make a boomerang, or put the app in hands-free mode.
- To add photos or videos from your gallery, tap the photo icon in the bottom left corner.
- Edit photos or videos with text, emojis, gifs, sticks. You can also add links to posts on your blog.
- Touch the button Save to save your Stories.
- Select the button “Send to” and then “Share” in your own profile to share the content in your profile, in case you want to share this Story with a friend, just search for that person in the search section and then press “Share”.
- In case you want to share your Story also on Facebook, you can click on the option “Sharing Options” and a window will open indicating “Share on Facebook always” either “Share once” here you can decide on which social network you share the content. After following these steps, the application will process the submission, and the image or video will be available to users who click on your profile picture.
- Finally you must touch the blue button “Clever” that will appear at the bottom of your screen.
- To add other Stories, just repeat the procedure as many times as you want.
Why be creative on Instagram Stories?
The reason for the existence of Instagram Stories was from the beginning, to improve the user experience from visibility by telling stories that have a great impact on those who view them. This essence of Instagram Story has changed the way in which content creators, whether they are influencers, brands,
as or people connect to the world through Instagram.
Of course, if you give free rein to your creativity and combine some of the numerous tools such as stickers, surveys, questionnaires, emojis or filters that the platform offers, it will happen.
There are two things, the first that you will quickly differentiate yourself from all the other content creators that are within Instagram and the second that you will help the content on the platform continue to grow, improve and evolve.
Taking into account the great advantage that creativity can bring to your account
a, we have decided to teach you some tricks on Instagram Stories that will encourage you to experiment and combine new and old tools to create more creative stories and stand out from your competitors.
Creative ideas to take advantage of your Stories
Stories has several resources to provide a more dynamic and fun communication. Using the right combination of tools or applications, stories have the power to increase reach and engagement with your audience, so you can achieve this, we bring you some tricks.
VIDEO | Instagram Stories: 11 creative ideas and tricks to conquer fans
1. Multiple images
With this trick it will be possible to place several photos in your same Story, and although it was
The Layout option is an option that you could also use to make a Photo Collage within the same story, this trick will help you customize the size and position of each of your photos within the same story even better.
2. Photos with movement
This is one of the creative ideas that is closely related to the boomerang functionality, which looks like a gif and lasts a couple of seconds, the difference is that with this trick you will learn to create a boomerang from images that you already have saved in your gallery of the smartphone to later bring them to life through fun funny movements.
3. Auto Arrows
One of the simplest but most effective and attractive tricks that you can use in Instagram Stories are the automatic arrows, with them it will be possible to point to an item that you want to highlight within a story, thus giving it greater visibility over the others, also it will not you’re going to have to worry about whether the arrow came out crooked, Instagram corrects your stroke so that the arrow maintains the aesthetics.
4. Transparencies
If your goal is to generate expectation in your audience to then bring it to your feed and thus have more visits to your profile and have a high probability of generating more engagement in your other publications, this is one of the tricks that will help you achieve it.
With this trick you will be able to apply a transparent layer of different colors on your story and partially hide it from the view of your public, by adding a New Post sticker you will be able to make those who generated expectations visit your publication in your feed.
5. Bold letters
As in the previous trick, this creative idea can be used to attract the largest amount
people to your feed or also to give greater visibility to a message that you want to communicate, by creating striking letters with movement or bright colors taking advantage of a video you can attract your audience from the first seconds in which they see your new story.
6. Stylish Typography
This is a creative idea with which you can give life to the message you want to communicate to your audience, this trick will allow you to add shading effects to your message, apply a wide variety of colors to it and finally impress the audience that follows you quickly.
7. Custom Background
It is very likely that you have already seen this trick in tools such as Google Meet or Zoom, however, it is also possible that you do not know that Instagram Stories can also do it.
We are talking about changing the custom background, in one of your stories, in case you do not like the place or the background in which you are recording your video, you can easily change it by simply touching the effects gallery and choosing the one that suits you best. you like it
8. Mockup Templates
This creative idea is excellent to decorate your stories and put a background that goes more with your tastes, because this alternative presents you with fun default templates so that you can place them in the background of your stories and you can show users to do something through their cell phones or tablets.
9. Dynamic gifs
GIFs are one of the most used tools in Instagram Stories and using them in a creative way will give you an advantage over the thousands of content that are created daily on this platform, the good combination of these together with their correct use, that is, no abusing them in stories will give you greater visibility, enhancing the reach of your content.
10. Moving letters
With this trick and the help of an application you will be able to discover how to create texts with different shapes, directions, styles and fonts by simply configuring the text in a personalized way and then passing your finger over where you want said text to appear in your story.
This trick will help you differentiate your stories from the rest since not many people use external applications to improve their texts.
11. Templates for Instagram Stories
The last trick that we will show you in this post has to do with an application again, this time, this application will help you create original and animated stories using predetermined templates that give different movement effects to any photo that you want to stand out from the rest. .
We hope that this content has been useful to improve the attractiveness of your stories and to increase engagement on your profile and establish a closer relationship with your followers and even close more sales.
If you are interested in knowing more about the subject, take the opportunity to read our post on . In it, we share 10 tips to make your photos on Instagram look professional and thus not only have incredible stories but also an unbeatable profile!
This post was originally published in April 2018 and has been updated to contain more accurate information.