Instagram story, the app that revolutionized the way of sharing photos online – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Instagram is the preferred application of users to share the good times of life. We all know that in this social network people are prettier, take better care of themselves, eat better, have the most beautiful houses and travel to the most incredible places.

On the occasion of his 11th anniversary (on October 6), we would like take a look at the instagram storya social network that completely revolutionized the world of photography.

Instagram story: the principles like Burbn

This application in which users upload photos and videos, with the option of using filters and frames provided by the app itself, was born in October 2010 in San Francisco by Kevin Systrom and Mike Krieger.

Systrom and Krieger, in addition to being brilliant computer scientists, are very fond of photography. For them, taking a good snapshot required a professional camera. However, as mobile phone cameras got better, they decided that there was an opportunity in the market for mobile photography.

At first, the application they devised was baptized with the name of Burbn and it was much more complicated than the one we know today.

Burbn started out as a geolocation and check-in app very similar to FourSquare, until they realized that what really mattered were the uploaded photos of places. From this moment, it was when they changed the focus and they decided to dedicate themselves entirely to the publication and retouching of the images.

Instagram, the most cool From the market

In this way, they made a new version of the application and called it Instagram. This name comes from joining the concepts of “snapshot” Y “telegram”words that reminded the creators of their childhood with Polaroid photographs.

Instagram was released in early October 2010 for Apple devices only. In his first week of life 200,000 users had downloaded the social network and three months after the launch already They had reached a million.

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One of the distinctive features of Instagram at the beginning is that the images had a square shape in honor of the Kodak Instamatic and Polaroid cameras.

As a curiosity, the first photo uploaded to Instagram was of a dog, the pet of one of the founders.

View this post on Instagram

A post shared by (@kevin) on Jul 16, 2010 at 2:24pm PDT

Instagram comes to Android and is bought by Facebook

In 2011 they came to Instagram hashtags, those essential tags that allow us to associate our publication with a certain topic. In this way, people who do not know us can enjoy a photo or video that we have published.

In less than a year, they were already 5 million people those who used Instagram. Systrom and Krieger, aware of the great success enjoyed by their app, made the decision to launch on other operating systems. Thus, in April 2012, Instagram finally appeared for Android getting over 1 million downloads in less than 24 hours.

After this launch, the application draws the attention of , creator of Facebook, that just 6 days after the arrival of the app on Android the purchase for 1,000 million dollars.

This transaction is very important within the history of Instagram since Zuckenberg, in a masterful move, offers its creators an irrefutable offer: right to maintain some managerial independence and $1 billion in cash and stock. Considering that at that time, Instagram barely exceeded $500 million at market value, the offer was very tempting.

Instagram is renewed, stories and ads arrive

With the purchase by Facebook, improvements started to arrive: People could be tagged in photos and direct messages with photos or videos appeared.

Initially, these changes were minimal, since the application had its own style and identity fully consolidated and approved by its users. The app had a simple, intuitive and attractive design.

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It is between 2015 and 2016 when the most notable changes in its history begin: the arrival of announcements and publicity within the app, logo makeover and, after the success of the Snapchat application, the instagram stories.

Under the same premise with which Snapchat starts, Stories allow the user to upload videos or photographs of a duration limited to 24 hours within a new section. For its part, some time later, it also added the function of “live video” Periscope style.

The controversial change of Instagram logo

In 2016 Instagram launched a very different logo from the previous one, although maintaining an essence and also changing its design a bit in the mobile application. From the , they explained that they wanted to reflect the vibrant and creative ways in which the community shares their stories through Instagram and the family of applications.

In this way, the camera that users were so used to was redesigned with simpler lines and the background was removed, showing now only a rainbow effect, but of fill and in gradient.

This use of gradients, not so common among designs due to how vibrant it is, made many users show their disappointment with today’s surprise, comparing it with Paint or Word designs and created memes about it, showing their discontent. In any case, today the Instagram logo is already perfectly accepted by all users.

Me after seeing the new Instagram redesign and icon:

— Jake Counselbaum (@jakecbaum)

The goodbye of the founders, the arrival of IGTV and the Reels… and the goodbye to the likes

All these changes caused, as happened with , that the creators who made the existence of the app possible will leave their positions in the company. Both argued that they did not agree with the treatment that Facebook was doing with the application and decided to withdraw.

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Added to all these changes was the launch in 2018 of InstagramTV (IGTV): a new section within the app profile that allows you to upload videos of up to 10 minutes and 60 minutes to verified accounts.

The intention of this was to position itself as direct competition from youtube in the field of video content creation.

In 2020, they also launched the reels following the premise of allowing users to create, edit and publish videos with different functionalities.

But it was not until May 2021 that one of the most controversial measures would arrive: that he received a publication.

Instagram, in the present

Since the beginning of its history, Instagram has attracted the attention of many celebrities and celebrities. In addition to this, he has helped ordinary people to become stars, or failing that, in turning publishing and content creation into a way of life.

The person who currently counts with more followers on Instagram is and the second. On the other hand, the photo with the most likes right now is the one with the egg, which was published with the aim of taking the record from Kylie Jenner.

The Instagram story is continually being updated and has established itself as the fifth with 1.221 million monthly active users. A figure, which everything points to, that will not stop growing.

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