José García Martínez (ANOVO): “The flexibility and efficiency of GLS are essential for a good customer experience” – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Extending the life cycle of technology products and supporting companies with highly specialized solutions for after-sales and Supply Chain, are the main competencies of ANOVO, present in Spain since 2001 and with three offices (Málaga, Madrid and Las Palmas).

The mobile phone has stopped working, the game console shows an error on the screen or the tablet software does not respond? This is where ANOVO comes into play: pick up your customer’s electronic devicess, repairs them in their laboratories and returns them to the user or, ultimately, if nothing can be done, they recycle them.

ANOVO works with leading manufacturers in the market, such as Apple, HP, Huawei, Nintendo, Oppo, Philips, Samsung, Sony or Xiaomi, among others. Likewise, it offers service to the main telecommunications operators (Telefónica, Vodafone, Orange or MasMovil); to retailers such as Amazon, , , El Corte Inglés, Fnac or Media Markt, among many others; to companies such as Siemens, Cellnex or the Ministry of Defense for reverse engineering; already insurers.

To optimize the service, ANOVO uses solutions by GLS: For the transport of laptops, for example, reusable packaging is used. The devices are collected safely and free of charge for the owners and transferred to ANOVO. GLS returns laptops within 24 hours of repair.

The key is in time. The device must be returned to the user in a short period of time and, therefore, having a trusted logistics partner is essential. In the case of ANOVO, they have been working with GLS for more than six years to manage this important task.

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José García Martínez, CEO of ANOVO, He explains the relationship between the two companies, and how it has contributed to optimizing the service.

What role does GLS Spain play as a logistics service provider for ANOVO?

GLS plays a key role in meeting the service levels that we have agreed with our clients. The flexibility and efficiency of GLS are essential for a good customer experience in the process of repairing your device. It is not enough to repair it in a short time if later the logistics operator does not respect the delivery deadlines or does not take care of it properly.

How does GLS respond to ANOVO’s needs?

The after-sales sector is very dynamic and it is necessary to quickly adapt to the different services that our customers require. GLS has been very flexible from the beginning. In addition, his close treatment, his proactivity, his adaptation to new processes and his ability to react to solve incidents are success factors in our cooperation.

ANOVO also offers repair services internationally: Is the European-wide GLS network an additional advantage?

Yes, without a doubt. We work mostly with international companies worldwide. An efficient international logistics network gives us the opportunity to approach markets outside of Spain with the excellence that is expected of us.

How does GLS help ANOVO to optimize TAT (Turn Around Time, time needed to complete a process)?

GLS optimizes our TAT, meeting the collection and/or delivery deadlines agreed with our client in high ratios. We have a detailed and personalized dashboard by locations through which the typical indicators of the logistics service are monitored, which shows us the level of success of the services provided by GLS.

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The fact that ANOVO is a reference in the life cycle services market for technological and telecommunications products is also due to the good work of our partners such as GLS. Its efficiency allows us to easily align with our clients’ strategy and offer them the best service.

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