Keys to choose your Facebook Page template

For some time, Facebook allows you to choose a template for your page. Each Facebook Page template has default buttons and tabs designed to help you boost your business. In addition to the standard social network page template, you have the option to choose a template focused on shopping, business, professional services, restaurants and cafes, entertainment venues and suggested templates for political pages.

The goal is to immediately improve your Facebook Page. Let’s see how.

How Facebook Page Templates Can Help You

When you create , four tabs will always appear by default: Photos, Videos, Events Y I like it. With the new Facebook Page templates You also have other personalized tabs, depending on the type of business in question. in the option Manage tabs From the left bar of your Facebook page, you can choose a new template and change (add, remove, change the order) the tabs you want manually.

The difference between one template or another is precisely in the tabs they have depending on the business model. For example, in the template focused on Business, the available tabs are: Home, Publications, Videos, Photos, Information Y I like it. If instead we choose the Purchasing template, it provides us with the options of events Y Store.

The Store tab, also available in other templates, It is an important change for Facebook and its commitment to the battle of eCommerce, in which until now the social network had not matured enough. Let’s remember that the option of inserting a social eCommerce in Facebook was only possible, until now, through external applications.

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The Store tab option on Facebook Pages now allows sell directly without leaving the social network, which makes it more complete and more effective by keeping your audience inside Facebook.

Which Facebook Page Template You Should Choose

The different templates available for Facebook Pages vary depending on the type of business. The appearance of the Facebook Page does not change. Neither do the toolbar buttons; still provide a button call to action in which to include a contact. The tabs located on the left sidebar of the page do.

You have the option to leave the standard template, the one that Facebook offers you by default, or take advantage of the new formats that the social network launched weeks ago to improve and boost your brand. They are the following:

Shopping

A Facebook Page template design for display products and facilitate purchases without leaving Facebook. When applying this template, the tabs that appear are: Home, Publications, Photos, Store, Videos, Events, Information Y I like it.

If you are an emerging creator, for example, you could upload your prints, merchandising and other creations to Facebook and start your sales in a simple way without leaving the social network. The same if your business is selling products: clothing, crafts, soaps, etc.

The Store option allows you to sell from the platform itself, or connect to an external web space where you can make purchases.

Business

A template for help you manage your business and post special offers. In this case, the available tabs are: Home, Publications, Videos, Photos, Information Y I like it.

If you have a physical business, this is your template. Although depending on the cases, you could also use the following one that we are going to talk about.

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Professional services

A design that allows you to help people find your services and get in touch with you. The display of tabs is broader than in the previous case: Home, Services, Shop, Photos, Videos, Publications, Events, Information Y I like it. In the Services option you can explain (with image included) the type of benefits you offer to the consumer. If you are a graphic design professional, for example, or you have a dental clinic, you could use this template.

show rooms

This template has the peculiarity that allows you to highlight certain information such as the hours, location or upcoming events of the place.

The available tabs are: Home, Events, Information, Videos, Photos, Publications Y I like it.

Restaurants and cafes

Similar to the previous one, the design of this template also allows you to highlight hours, location, menus and photos of the premises. It has these tabs: Home, Photos, Publications, Videos, Events, Information Y I like it.

Politicians

Finally, the Political Facebook Page template allows them to help them reach people and communicate their message.

In addition to the common tabs like Home, About, Photos, Videos, Likes, or Posts, It has an Events tab and a Notes tab.

If you are not convinced by any of the template options for Facebook Pages, you can always keep the standard modelalthough it would be interesting for you to assess the strengths of your business or company to try to promote them through the new features offered by this social network.

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