Considered the queen in interactions and visual content, unless you unseat her, Instagram is one of the basics for entrepreneurs and businesswomen. Here we will tell you how to use it in its business version and take full advantage of the functions it has for you.
What is Instagram for business
Instagram for companies is the version of this social network, but focused on brands that want to have an account in the app. This is because the functions vary if you are a personal account or a brand account.
In addition to giving us more functions, Instagram also adds tools that improve the use of the social network, as well as allow integration with the entire Facebook Business suite. For example, you can link your Fan Page or you can use the ad manager to be able to launch campaigns on this social network.
Why use Instagram for business
There’s a lot reasons to use Instagram for businessalthough these are the favorites of the experts.
- Scope: Instagram accounts for companies are designed to reach a larger audience, so you can use tools that will help you improve your reach and get more people to know you.
- Statistics: For a company, data is essential, so using the business version of Instagram will allow you to access a large amount of data and information of great relevance. You will be able to know your reach, your number of followers, likes and even data of the people who interact with you.
- Store: In addition, Instagram has added new features such as the possibility of opening a store directly in your Instagram account, which allows you to have another sales channel. You can also make use of features like the ability to do paid collaborations and tag business partners.
- Configuration with company data: In a normal profile you cannot add contact details like a business account Feed allows you. That is why we recommend you to make use of this modality, since you will be able to place your address, telephone number and even a link in your Feed.
4 tips to make the most of Instagram business
Have a good corporate image
Everyone on Instagram wants to see good content, of value and with good quality, that is why you must have a good corporate image. This includes the use of proper color palettes, templates, and logos.
The company logo is the base. You must have a distinctive logo that is designed with your message in mind. We recommend knowing the , since they will know how to create a good logo for social networks. This is because the size, for example, between Instagram and Facebook, varies.
Define your target audience
A serious mistake when starting on social networks is to believe that you should talk to everyone because the reality is that not everyone wants to listen to you. For example, let’s say you sell hamburger meat. Why would a vegetarian person or a vegan person want to listen to you?
That is why you must segment the market to focus on one target audience. This is very simple, you just have to create the profile of your ideal follower taking into account some parameters. For example: How old are you? What social networks do you use? What is your level of study or what do you like to do?
Have a social media plan
If you do not know It is time for you to investigate it, since this will become your best ally. And it is that a plan will be like a map that will help you at every step you take, in this case, each one I have, contributes to the fulfillment of your objectives in social networks.
In your social network plan you will have to define parameters such as the type of content and the category or topic to be published. You will also have to determine the dates, times and strategies necessary to improve your performance in social networks.
Take advantage of everything that Instagram business has for you
Finally, we recommend that you take full advantage of everything that Instagram Business has for you, since the tools and functions are many. Don’t miss out on everything it has to offer!
Not only can you find many tools such as stories, statistics or the realization of paid collaborations. You can also use other features like Facebook Ads and Business Manager. As for education, Facebook has its own training platform called Blue Print which will help you increase your knowledge about their social networks for companies.
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