From 20 years ago to the present day, we have seen the appearance of different professional profiles as the needs of companies and clients have arisen. Many of them are maintained, with their corresponding updates, others have disappeared and many others will be born in close dates, and not so close.
At the moment, and according to forecasts estimated about 5 years ago, qualified profiles linked to technology and the digital world will be the most sought after by companies in all sectors. According to Spain Business School, it is the profiles linked to dealing with people and those specialized in marketing and sales that are achieving the most relevance.
In these years we are proving that we are capable of attracting the attention of users, even attracting them and motivating them to ask us for information, but what happens so that only a very small percentage ends up buying?
The problem lies in how poorly we manage lead management, which is why companies have begun to demand a more specialized profile, the lead manager.
It is not just about generating leads and attending to the requests or queries they make, but about getting them to buy. It’s like when you go to a shopping center, crowded with people in the stores, asking the clerks, but nobody comes out with bags and the cash register is not a box office.
What is a lead manager?
The lead manager is that professional specialized in coordinating, managing and organizing all the necessary actions to generate the greatest number of qualified contacts (leads), at the lowest possible price and with the greatest number of possible sales. That is, the person in charge of obtaining the data of a person to convert him into a client.
Apart from the sale, there are other actions for which we want a user to register, such as to download something (an e-book, an offer…), to register for a newsletter, etc., but the main objective of any company is to sell.
This profile will be responsible for capturing the attention and data of users (marketing), will give them the information they need and will answer their questions. So far, what is normally done. Now comes the heating up of that lead.
For this, you will have to classify and segment them by groups of different interests, so that when you contact them, you will send them personalized and valuable information. Of course, you will have to know how to analyze all the data you receive (big data).
There is a lot of demand for digital profiles, experts in specific disciplines, and many others that will appear with the needs that arise, but let’s not lose sight of this profile that has been strongly introduced in the
business landscape and, although it is not as well known as the Community Manager or the Big Data expert, it is still essential for organizations.
The lead manager must have knowledge in marketing and digital marketing, in advertising, in web analytics and big data, in social media…
All digital profiles have their importance in companies. Some are not more important than others, since to obtain the expected results the work and collaboration of all of them is necessary.
Spain Business School is the native digital business school, specialized in digital business, which for 8 years has provided companies with qualified profiles and accompanies students in their entrepreneurial projects.