I doubt very much that when, in 1920Adolph Leroy and Rose Merlin founded the company that bears their name, thinking that, almost 100 years later, their stores would extend not only to thirteen countries of all the world, but directly to millions of homes through the Internet with the Leroy Merlin online store. (Obviously, neither Adolph nor Rose imagined the existence of the Internet. Not even… Unless Rose had magical powers like her media ancestor, of course).
Leroy Merlin online store: A complicated adaptation to the online world
The truth is that it seems that the current directors they have not bet too much through this distribution channel. Something quite evident when you discover that the online store is boxed and not too highlighted within a general website (LeroyMerlin.es) where, by proxy, you can even download the monthly offers brochure, in one of those exasperating virtual magazine formats (which never quite works well).
of Leroy Merlin, you will discover that it seems that the least important are the products, semi-hidden in the menu and present on the home page once you discover the possibility of scrolling down. In any case, the menus are not drop-down, and to get to a specific product you will have to go through several filter pages, which navigation a bit tiring.
At least now there is a product search engine, something essential in a store with so many different references and categories, where you can buy everything from a fireplace to a garden hose. When you click search you will find the product you need, and even to the left of the search you will find a good number of filters so that you can select just what you need, something that was missing at other times on this website and that now It is available.
Of course, once you locate the desired product, you will see several enlargeable photos, you will read detailed descriptions and, in some categories, even
Of course, the best and most valuable of this website, in addition to the manuals in which you can learn how a product works and you will receive many tips about it. And if you want them to assemble a product for you, they have assembly, installation and reform services, they also send you a handyman at home.
Different price levels in the Leroy Merlin online store
As for the prices….let’s say they are varied. You can imagine that in such a large ecommerce there are many expensive, cheap products and specific thematic promotions. In a small sample of five products I have found prices quite normal and, in some cases, a bit expensive but others quite cheap compared to other similar businesses. The good thing is that you can access customized products and a warranty extension service.
at the time of pay in the online store Leroy Merlin, you can choose between card, transfer and PayPal. There are also gift cards. Only the cash on delivery would be missing to complete the poker. Leroy Merlin also offers you the possibility of financing your purchase, something very appreciated in some high-priced products.
Deliveries and shipping costs of the Leroy Merlin online store
More things that could be good about the Leroy Merlin online store….if they weren’t frankly improvable: The Shipping costs they’re short. I expected that, in the case of bulky products, the costs would be quite high. And no. Send a faucet: €3.95. A lawn mower: €9.95. An extractor hood: €16.95. Of course, what would be nice would be to have products with free shipping. But that doesn’t exist, just like there is no possibility for you to pick up your purchase in a physical store. There is also no possibility that you can know in advance the shipping costs of the store. One product, one cost.
And until you select it, land unknown.
As for the delivery, you will have to wait between four and five days to receive most items. (Although in some cases you will wait until fifteen (!!) days). At least, the chosen operators are totally trust and quality. You can too rent a van and take it yourself or access the option 24 hour transportation.
And finally the returns, that you cannot do in a physical store either, but for which, at least, you have more than three months to manage and that, in principle, will not entail any cost to the customer in the event that the problem with the purchase is the fault of the company.
Final thoughts on the Leroy Merlin online store
Despite having some aspects that could be improved, Leroy Merlin’s online store is one of those businesses that should be visited if any of the products in its catalog are required. In any case, it is difficult to explain how a leading company in the sector does not have its online store highlighted.
Strangely enough, locating product versions is nothing short of a challenge for newcomers. Of course, it is true that, once you enter, the leroy merlin online store details the products. Therefore, we can conclude that it is a diamond in the rough that needs to polish some positioning common sense issues. We trust that, in the coming months, this necessary work will be carried out because the base has already been laid. If so, we will have a powerful and quality online store.
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