In a bold move to further expand its market share among Spanish supermarkets, Lidl has unveiled a surprising strategy for this Christmas season. The German chain, recognizing the growing popularity of camper vans, is offering its loyal customers a chance to win a Nissan NV300 for the ultimate vacation experience.
While Lidl may not be in the business of selling cars, it has made it possible for customers to acquire one of the most sought-after vehicles for the final stretch of the year. This campervan represents Lidl’s stylish conclusion to 2021, solidifying its position as one of the leading players in the main food retail sector.
The Trendsetting Lidl Campervan
This campervan, currently up for grabs in a Lidl raffle, boasts a range of features. Equipped with the Luxury 2.0 package, it features a raised roof housing amenities such as a bed, solar panel, and rotating base for the driver.
Priced from 53,000 euros, this vehicle stands out as one of the most comprehensive options on the market, offering accommodation for up to four individuals between its interior and elevated sections. With gas kitchen cabinets and a compressor refrigerator, the van also boasts an impressive 150 horsepower, all while emitting the lowest level of greenhouse gas in its segment.
How to Secure the Lidl Campervan
This authentic camper can be yours through Lidl’s raffle. In addition to the grand prize, there are also 50 vouchers worth 100 euros each up for grabs. The fortunate winner will be required to travel to Barcelona (with travel expenses covered by plane or train) to claim their coveted campervan.
The winner will be selected from all participants who enter from November 29 to January 5 via the German chain’s website. To enter, simply follow the ‘This Christmas, make a difference’ promotion, open to all adults residing in Spain.
Tax Implications of the Prize
It’s important to note that the prize, once won and collected, will be subject to applicable tax regulations as per its assessed value. The campervan’s value will be subject to personal income tax withholding, meaning any tax obligations will be the responsibility of the winner, absolving the chain from any related duties.
In any case, this promotion offers a unique chance to own one of the best campervans on the market, as Lidl seeks to reward its customers for their loyalty in closing out 2021. Throughout the year, the company has consistently demonstrated its position as a leader in the Spanish sector, offering a diverse range of products and innovations aimed at capturing the attention of consumers.
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