Despite being a professional social network, LinkedIn has had a lot of acceptance and constant growth among B2B advertisers, offering great opportunities for brands. Since its acquisition by Microsoft, the professional social network has added new features and a series of changes aimed primarily at boosting advertising on its platform, and among those changes LinkedIn Carousel Adsits new carousel format.
How to use the new LinkedIn Carousel Ads
The new step in the evolution of advertising formats on the social network are LinkedIn Carousel Ads, with which brands can tell stories and interact with your target audience. In fact they are very similar to the carousels of , and .
In LinkedIn Carousel Ads, brands can share up to 10 images on customizable cards that users can swipe horizontally. Of course, while the video is already part of the carousel format on Facebook and Instagram, at the moment it is not possible to add it to LinkedIn Carousel Ads.
Brands can use the carousel format according to choosing the objective of your campaignsand use more ad space more flexibly.
The carousel ads are interactive, they invite you to play with them and find out what the brands have to say, and the proposal is interesting, although it comes a little late compared to others, but despite this it can be an area of opportunity for brands that focus their target on professionals.
LinkedIn carousel ads are a way to attract the attention of usersmaking the brand more memorable and creating deeper relationships with audiences, a target audience that other social networks are not focused on.
More than 300 brands have already tested LinkedIn Carousel Ads
The social network assured through its official statement that carousel ads allow to increase brand awareness, send traffic to multiple landing pages as well as generate quality leads when combined with LinkedIn Lead Gen Form, the social network form creation tool.
Additionally, advertisers will have metrics such as click-through rates and number of leads generated, as well as other special metrics for carousel ads, such as individual card prints. The reports will be available in their downloadable format, as well as maintain the reports directly in the Campaign Manager tools.
Instagram assured that 300+ brands have tested LinkedIn Carousel Ads in its beta version, including , and , and almost 75% of them have seen an increase in your interaction and click-through rate through image carousels compared to standard sponsored content campaigns.
The new LinkedIn Carousel Ads format is now available to all companies on its platform.
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