Basic LinkedIn course to learn how to manage and get the most out of the professional social network par excellence.
LinkedIn has become an important benchmark in the professional world due to its immediacy and reach, positioning itself as one of the most popular networks in the world. It currently exceeds 650 million users, and every day more people find great professional opportunities in the B2B social network.
A user can access LinkedIn for various reasons, but all these reasons always have 1 related element: The professional world. It is likely that you will find users with different objectives within this channel: getting or improving a job, searching for talent, increasing brand recognition or even obtaining new clients. But here the key is that the element that these objectives have in common is that it is always a very professional communicative plan. This means that users are generally in a more open position in terms of being able to talk and find synergies.
In addition, LinkedIn has become the new digital Curriculum Vitae. And it is that in some sectors, if you do not have your LinkedIn profile updated, it is possible that job opportunities are much fewer, because you have less visibility in the selection processes.
Whether we are a brand, an advertiser or we are working on improving our personal brand, being able to have a medium or long-term forecast of the actions that we carry out on LinkedIn, can mean that we are one step ahead of our competition, whether local, service or product.
Throughout 10 classes we will see different aspects with the aim of being able to optimize our LinkedIn communication strategy to the maximum.
For this we will know what role LinkedIn plays within the universe of current social networks, we will see data on the use and penetration of this social network in our day to day, we will carry out configuration and optimization of our profile step by step, we will know the different functionalities that LinkedIn provides us, as well as the importance of using groups, company pages and hashtags.
We will also see how to start building a community around our LinkedIn account, we will learn about some in-depth tools such as Hootsuite, we will establish a communication plan based on LinkedIn publication formats and we will establish the knowledge acquired through practical examples.
We will combine theoretical classes (which I assure you will be fun) with practical classes and we will be able to develop our communication strategy as we progress through the course.
We will also have a series of documents, templates, links of interest and tools that you may not have known about, so that they are part of everyday life and can provide maximum value.
And it goes without saying, but of course that in case of doubt, question, request or suggestion we are on the other side of the support form waiting to solve any doubt that comes to mind, go for the course!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .