Creativity is a key factor in marketing, and the development of new trends and digital media have opened up a world of possibilities. Thus promoting the creation of new and more interesting campaigns so that brands and companies can boost their growth. Through the use of NFT’s, or the deep fake (as we saw in the case of ), advertising campaigns have been evolving, with the main purpose of generating a greater impact on the communities that follow a brand.
In this way, using an ingenious fake video strategy, the frozen yogurt chain, Llao Llao, has achieved resounding success on the networks. However, it has also managed to raise some controversy among users, based on the sensitivity of its new campaign, «Gets involved in Gran Vía».
A river of yogurt invades Madrid
As we can see in the video, the starting point of this latest llaollao campaign was to show a supposed news story about how the Gran Vía was flooded by an unstoppable influx of frozen yogurt. This, originating from a breakdown in the machines of his flagship store located in Callao. With this humorous tone, the franchise sought to show how the city has been filled, although not literally, with yogurt given the different points of sale of the brand.
The result of the campaign was a complete success because, according to llaollao, in the first 24 hours alone he obtained more than 3 million views on . On Instagram, along with additional posts like the one above, the brand managed to organically reach over 1 million people. Likewise, the original video with the Gran Vía full of yogurt has reached more than 15,000 views and some 280 comments to date. Being the publication related to the campaign with the highest level of interaction in the social network.
A campaign accused of little sensitivity
Despite the clear success and wide acceptance that the campaign has had on the part of the followers of the renowned brand of frozen yogurts, it has also presented a marked disagreement, accusing the campaign of a lack of empathy towards those affected by the situation that is taking place. currently lives in La Palma.
A few days ago the Cumbre Vieja volcano located in La Palma erupted, and since then it has been covering the entire island with a sea of lava, which has left countless homeless people becoming a great disgrace. As the basis of his disapproval Because of the campaign, some users take the similarity between the river of frozen yogurt and the rivers of lava that emanate from the volcano, accusing the brand of taking inspiration from this terrible situation.
Both in its detractors and in those who positively interact with the campaign, there is no doubt that it has achieved a great impact on the communitythis being one of the main objectives of the company.
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