The management of your digital presence and the interaction of the brand with its consumers are two of the most important aspects for the consolidation of a business. For this reason, the French company has developed its platform, with the aim of helping any seller to manage these aspects properly.
Since its foundation in 2014 this company has maintained a constant growth of between 80% and 85% per year. In order to maintain this growth, Localoo has closed a capital increase of 15 million euros, hand in hand with the group webedia, its majority shareholder. With this injection of resources, the French company strengthens its position in the market and lays the foundations for its expansion.
As explained Thibault Lévi-Martin, Founder of Localoo, “This capital increase allows us to serenely consider our development for the next three years. We will be able to help more and more stores around the world to take advantage of the Internet to develop their business. I am very proud to have managed to create such a useful product for businesses and to see that Localoo is getting stronger every week.”
For your part Veronique Morali, president of Webedia adds: «We are very happy and proud of this important operation that demonstrates our commitment and trust with the team and founders. Localoo is a true pearl that we want to support and deploy all over the world»
What is Localoo?
As we mentioned, Localoo is a company specialized in the management of digital presence, which ranges from small businesses to large companies such as . Likewise, it offers as a service the management of reviews and recommendations of online stores on platforms such as Google, Facebook, Waze, Apple Mapsetc.
As we can see in their informative video, Localoo is specialized in automation of the management of the publication of essential information of a business on the Internet. In this way improve store visibility on search engines, GPS, review sites and any other related apps.
It also makes it possible to more efficiently coordinate interaction with consumers through reviews offering a simple and organized channel to respond to all of these. Thus, any eCommerce, regardless of its size, will be able to manage the basic information of your store, such as schedules or news, in a more efficient way.
Whether it is a hairdresser in Barcelona, a director of a company in Milan or the marketing manager of a large distribution group, Localoo users can update their opening hours, photos of their store, news (promotions or events) and manage responses to reviews and comments in a single click on twenty platforms. Instead of spending time on each website, Localoo simplifies the task of branding who wants to manage their online presence quickly and efficiently with a simple solution, an intuitive interface and tailored advice.
Thanks to this business model, the French company achieved a turnover of €8 million in 2020, which it plans to raise to €100 million by 2025, based on this new capital injection. As explained in a statement, Localoo “reaffirms its ambition to become the world’s leading tool for developing online presence and store activity”.
2025 the goal to reach for Localoo
Together with the announcement made for this new capital increase, the company highlighted that it will serve as a starting point for its growth plans, focused on internationalization, business expansion and technological development, with 2025 as the goal for its consolidation.
internationalization
Localoo currently has a workforce of 120,000 users around the world, with the support of major brands such as Massimo Dutti, KFC, Volkswagen or Leroy Merlin. Number that wants to continue expanding, since for this year it hopes to strengthen its international presence with two new objectives: India and Mexico. These are added to the offices in , Spain/Italy and , and reaffirms its plan to open new offices every year until 2025.
Expansion into independent businesses
Large companies represent the bulk of Localoo’s business, with an estimated 80% of its activities, leaving 20% in the hands of small independent businesses. This is presented as an opportunity for growth and expansion, with an estimated potential of more than 760,000 autonomous businesses to which to provide services. Figure that arises both inside and outside of Spain, offering a fresher perspective on a market saturated by big brands.
Product development
Of course, to keep up with its growth, Localoo is continually working on developing its interface, with the intention of adding new features. Within the planned optimizations, the most pressing, according to what is expressed by the company, are the following:
- Automatic management of advertising campaigns
- The development of a mobile application
- The integration in the customer relationship of messages sent to chatbots, Google Messages, WhatsApp Messenger, Facebook Messenger, etc.
- Posting news on Facebook and Instagram
- Delivery features, appointment scheduling and online ordering (in 2022).
Finally, it also plans to expand its current workforce of 200 workers, up to an estimated 1,000 by the end of 2025. This increase in the workforce will serve to manage the international expansion, which will open vacancies in marketing, sales, technology positions, etc.
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