The brand opens its first establishment in the center of Zaragoza with its proposal of artisan popsicles, which are reminiscent of the classic ice popsicles, but which are made in an artisanal way and with the highest quality and 100% natural ingredients.
This first establishment, which opens its doors in the central Plaza Sas in the capital of Zaragoza, will be managed by the Ebro Inversores group through a franchise.
The objective is to offer this innovative proposal for popsicles in Zaragoza, which are made by hand and with techniques to formulate the bases of the popsicles, both water and milk, with which a pleasant and creamy texture in the mouth and flavors are achieved. powerful by using 100% natural raw materials.
The filling of the popsicles is made from jams and creams of various flavors, creating delicious contrasts. These popsicles are also a healthier proposal. For example, milk-based ones have up to 40% less fat than traditional ones, while water-based ones have zero percent fat.
The Loco Polo catalog has up to 900 references, of which more than 40 can be found in the store at the same time, in addition to a wide variety of toppings. Among the proposals, the flavors of Ferrero with hazelnut and chocolate filling, mango and passion fruit, cheesecake with raspberry jam filling or Kinder with hazelnut filling stand out, although there are also other more innovative flavors such as the gin polo -tonic and even a hot popsicle. The brand includes in its catalog vegan proposals and suitable for people intolerant to lactose.
This first establishment opens in Zaragoza under the franchise regime, being managed by the Ebro Inversiones group, headed by Luís Martínez. The investment has been 120,000 euros and it is expected that this store will generate up to six jobs.
The Loco Polo establishment in Zaragoza is one of the franchises that has been selected by those responsible for the brand for expansion in Spain. “At Ebro Inversiones we have in mind to continue growing with the Loco Polo brand. We are currently studying the implementation of other spaces, both within Zaragoza in places that we consider strategic due to the transit of people, and outside Zaragoza,” says Luís Martínez, to elEconomista
At this time, “Inversiones Empresariales Ebro has a certain geographical exclusivity within the Zaragoza area, but due to the predisposition of joint work between Ebro Inversiones and the brand’s headquarters, it is likely that an exclusivity will end up being defined throughout the territory of the company. Community of Aragon”.
In fact, “at Ebro Inversiones we have a desire for total cooperation with the head office, not only for the operation of physical stores, but also for the implementation of other types of formats with which the brand works”.
This establishment in Zaragoza joins others that the brand already has open and that are located in other cities such as San Sebastián, Seville and Madrid.
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