The Loewe firm is known worldwide among the most exclusive clients. The brand’s items are in great demand by renowned personalities, celebrities and members of the royal houses of different countries.
Loewe is therefore synonymous with sophistication and elegance. Something that he has achieved thanks to his enormous experience in the luxury market forged over no less than three centuries.
From apprentice to founder of a high-end business
The creator of Loewe is Enrique Loewe Roessberg, a craftsman who came to Spain at the end of the 19th century, attracted by the climate, customs and gastronomy of the peninsula, but above all by the way Spanish artisans work leather and fur.
For this reason, E. Loewe worked as an apprentice in a leather goods store with the aim of learning Spanish techniques. This is how, in 1892, he opened his first store in Madrid, already focused on handmade luxury items, and began to have clients from the Spanish upper classes who did not hesitate to buy some of his items to show off at social gatherings. and other events.
royal purveyor
Although the firm was already well on its way and was making significant profits, in 1905 King Alfonso XII named the brand the official supplier of the Royal House, which was a huge boost throughout the country, making its products synonymous with the most high luxury at the height of kings.
International expantion
In later years, Loewe opened stores in numerous Spanish cities, considerably increasing its sales. Soon it also began to be known in other countries that admired the brand’s top-quality leather accessories and bags when they heard about them.
Taking advantage of this interest, in 1963 the firm decided to open its first store abroad, in London, and since then its growth has been unstoppable.
In the 70s, personalities from the world of cinema, politics, art and culture proudly wore the firm’s items. Ava Gardner and Ryta Hayworth were two lovers of the brand and wearing their products became the best Loewe ambassadors in the world.
foray into fashion
Until then Loewe stood out for its incredible handmade bags and accessories, but in the 70s he decided to go one step further and start designing women’s fashion and perfumes, resulting in success.
A few decades later, top models such as Claudia Shiffer or Linda Evangelista, paraded Loewe’s garments on the best and most recognized international catwalks.
great designers
Although the Loewe team was initially anonymous and launched items only using the name of the firm, over time it was incorporating designers who, after passing through the brand, grew in prestige and recognition.
In this sense, great names and designers such as Armani, Lagerfeld, or Narciso Rodríguez have passed through the ranks of Loewe. One of them, Dario Rossi, gave the firm one of its world icons in 1975, the Amazona bag, still in high demand by premium customers.
Loewe stands out for a classic and elegant style that has been able to adapt to the times. In this sense, the key to his success lies in having managed to increase the age of his clientele, and also capture the interest of younger clients.
A clear example is the adaptation of its products, such as the Amazona bag, to current times. This accessory is one of the favorites among all types of clients, whether among the most mature, who opt for designs similar to the traditional style, or among the youngest, who opt for this model, but made with new and innovative materials. and with the new trends in colors.
Loewe is a current and modern brand, the result of a long evolution, which has known how to adapt to each era without ever losing the essence of tradition and craftsmanship.
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