Mahou San Miguel has taken another step forward in its digital transformation process with Solana, in which the company will offer its entire family of products.
In this way, it becomes the first large brewery in Spain to have a comprehensive e-commerce platformwhose launch is part of its commitment to disseminating the culture around its products and the search for new possibilities and content that allow it to stay close to consumers.
Thus, people who access the portal will not only be able to acquire the most extensive family of beers in Spain, but also also a wide variety of experiencessuch as visits to the Mahou San Miguel production center in Alovera (Guadalajara), tastings, pairings, concerts, gastronomic fairs, paired menus and specialized courses with which to expand and reinforce their knowledge about the beer universe that will be incorporated progressively.
In the same way, Solana will function as a meeting point with an increasingly expert and demanding consumer, improving and guiding their experience and making it unique. As an innovative element, Solana will incorporate a “recommender” in the coming weeks that, taking into account the knowledge, interests and tastes of each person, will be able to propose the variety of beer that best suits their preferences.
Brígida Solana, an entrepreneur ahead of her time
This platform takes its name from Brigida Solana, widow of Casimiro Mahou, who took a leading role in starting up her husband’s businesses by inheriting them after his death. Brígida decided to resume her dream with her children: to create a beer factory in Madrid. This is how the company “Widow and Children of Casimiro Mahou” was born in 1890.
Mahou San Miguel now recovers the figure of this woman ahead of her time and with a strong entrepreneurial character, making her the protagonist of a business project as disruptive and groundbreaking as the start-up of the factory located on Calle Amaniel in Madrid. at the end of the 19th century, despite being in a typical wine society.
Boosting digitization
With the release of Solana, the Company takes a new step in its plan to one of the main axes of Mahou San Miguel’s strategy.
The goal of the brewery is adapt its offer and procedures to new demands of an increasingly changing market, marked by new technologies and ways of relating to the consumer. And, to successfully face this change, it reinforced its corporate structure last year with the creation of the new Technology and Digital General Management, led by Miguel Ángel Miguel.
The main challenge for this team is to drive long-term business through a cross-cutting and fully integrated application of digitizationat the same time as new business avenues are being analysed.
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