The Mango group enters the United States housewares market through Home, its line of home products, which the company has incorporated into the United States version of its website, including the sale of bedroom textiles, the living room, bathroom, kitchen and dining room, among other items.
Thus, Mango Home is now available in 32 markets, this being the first time that the company has marketed its home line outside of Europe. Until now, it was mainly for sale through its online platform in markets such as Spain, France, Germany, the United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, the Czech Republic and Denmark, among others.
This landing is part of the expansion plan that the company is carrying out in this country, where it has been present since 2006. Mango reinforced its commitment to this market at the end of 2017 with the renovation of the SoHo store and with the agreement with Macy’s in 2019 to accelerate online growth.
In 2021, Mango launched four points of sale in the country, specifically in the Menlo Park and American Dream shopping centers, both in New Jersey, Roosevelt Field in New York and Dadeland in Miami, Florida.
on fifth avenue
Between 2022 and 2024 the company will continue its expansion plan in the country with the aim of positioning the brand in the North American market. During the first half of this year, Mango will open a new 2,100-square-meter flagship store on Fifth Avenue in New York, one of the city’s main thoroughfares.
“The entry into the United States household products market is a significant step forward in our business diversification strategy, while reinforcing our international expansion plan in one of the most strategic markets for the company,” says Laura Vila, director of Mango Home.
During 2022, Mango Home will seek to consolidate its brand in the markets where it is already present, mainly Europe and the United States. In Spain, its most important market, the line will open new corners in some of the main Mango stores.
Within the framework of its commitment to sustainability, Mango Home plans to increase the weight of sustainable items made in local markets in its collection. Currently, 80% of this collection is considered sustainable and 65% of the items are made from local sources.
Mango launched Home in 2021 with the aim of satisfying its customers’ demand for home products. The house line currently has close to a thousand textile references and objects, among which the natural textures, relaxed colors and sustainable materials stand out, inspired by the culture and lifestyle of the Mediterranean.