In this basic Matomo course we are going to introduce ourselves to the basic use of this analysis tool, an alternative to Google Analytics.
Matomo has had some impact in recent times, largely due to its policy and strategy of preservation and compliance with the main data protection regulations. However, we are not talking about a tool that has just come out, but the history of Matomo dates back to 2007, when it was created by Matthieu Aubry under the name of Piwik, so we can say that it is a tool with some experience in the market.
In this basic course we are going to see the main aspects of the tool and for this we will begin by knowing what exactly Matomo is and what we can expect from it. We will navigate through his website to analyze his proposal and the different versions that we can find.
After knowing what Matomo offers us and knowing its strengths and weaknesses, we will see how we can install the self-hosted version on our own server. We will carry out the entire process of installing the tool, from downloading the files to the installation itself through a very intuitive installation wizard.
But at that point we will only have half the job done, that is, we will only have an analysis tool that does not record data. The next step will be to link the tool with the data sources to be analyzed, that is, with our websites. We will therefore continue to learn how to install the Matomo tracking code on our website so that you can send the tracking data to Matomo.
Once everything is installed and after checking that everything works correctly, we will work with the tool and configure it, but before that we will stop during a lesson to put everything in context a bit. We will see how Matomo works, the reports and the work interface to begin to get used to it.
It will be after this review that we will move on to the Matomo settings. In a single lesson we will see the vast majority of the configuration options that the tool offers us… and there are many. A marathon lesson, therefore, worthy of Pheidippides himself, which we have divided into 3 videos to give way to the next block of the course.
In this next block we start a cycle of 4 lessons in which we will analyze the basic reports proposed by default by Matomo. Cycle in which we will go through the reports of “Visitors”, “Behavior”, “Acquisition” and “Objectives” and that will give us answers to the questions: who visits our website? Where do the visitors come from? What objectives are they achieving? 4 basic sections for any web analysis.
Finally, we will close this basic Matomo course by looking at the possibility offered by the tool to create personalized reports and dashboards. The final icing that will allow us to simplify the visualization of data and reports depending on the recipients of the same.
As you may have seen, a super-complete course that will help you to introduce yourself to the most basic version of the tool, but not only that, it will also allow you to start working with the basic monitoring reports of our websites.
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