Although Mark and Meta kicked off the popular level, since then more and more companies have been developing their own approach to this new era of the Internet. Microsoft is one of the most pronounced on this.
Last year they presented one of their first applications for the metaverse,, a mixed reality communication tool. And at the beginning of this year it closed the purchase of ActivisionBlizzardone of the great video game creators worldwide, among which are some of the best-known metaverses, such as world of warcraft. A strategic transaction with which Bill Gates’ company intends to solidify its commitment to these new virtual worlds. Now, after a few months without news on this subject, Microsoft takes a new step forward in the metaverse race.
Metaverse Industrial Applications
The proposal of the , in a general way, is that of a virtual reality space where users can carry out their common activities. Whether for leisure or work, allowing to generate community and live through this new space. Based on this and the references on these virtual realities, many of us might have thought that the integration of the metaverse would take place from the part of the leisure and entertainment. And while we’ve seen some progress on this front, Microsoft has shown that this new technology trend has many applications in the industrial field.
In this way, the parent company of Windows has been developing its vision of this new reality, a industrial metaversein which it brings augmented reality applications and its different technologies to workspaces, helping to facilitate processes.
The company’s main approach to this area was through its HoloLens, an augmented reality headset that allows digital images to be superimposed on physical environments. Now, the new evolution of Microsoft in the field of the industrial metaverse to make their tasks easier for operators by creating a «gdigital emele» of their workspace, from which they will be able to optimize different processes. Thus, operators could analyze what are the best options to solve a problem by analyzing the situation from the point of view of a simulation of the problem they face.
An example of this is its recent alliance with Kawasaki, which the CEO of Microsoft, Satya Nadiella, presented in a recent presentation. Both the Japanese company (which will use this technology for the production of robots) and the food giant Heinz and the aircraft manufacturer Boeing they will integrate this technology into their industrial processes, with a special focus on supply chains.
In the case of Kawasaki, there is talk of optimizing production fields, appealing to improvement when making repairs using this technology. Starting from it, it would not be necessary to have the physical assistance of the specialized team, since they could guide the workers from their digital twin, performing tests that would be very expensive both in time and money in the real world. According to Microsoft, these integrations are just a glimpse of what could be achieved with a fully immersive metaverse.
Microsoft offers a more diversified vision for the metaverse
With this sale to companies like Kawasaki, Boeing and Heinz of its industrial metaverse tool, Microsoft has taken the lead in this field. But as we mentioned at the beginning, it is not the only functional application that the company has launched in this field. Already with Mesh, they had opted for the integration of the virtual world in everyday spaces. All in a way that would allow its implementation on different platforms, either with augmented reality or 2D visualizations, a feature that allows Microsoft to connect on a higher level with a broader audience.
Stay informed of the most relevant news on our news channel