More than 5% of Game purchases are financed – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

A few weeks ago we talked about the omnichannel payment methodsWhether in a physical store or online. With omnichannel we refer to the integration of all payment channels in a single platform or payment gateway, in such a way that the user can perceive a unique and consistent experience when making a purchase.

This strategy has become essential when it comes to boosting sales, for the same reason that it prioritizes the customer experience above all else, adapting to changes in user habits as a result of the development of digital commerce.

Likewise, omnichannel is something that allows to enhance the image of a brand, helping its growth and stabilization in the market. Precisely to understand a little more about this strategy and its meaning for a company, we have the presence of:

Game Stores Iberia and SeQura join forces for omnichannel

This was a webinar full of learning, in which both Juan and Jonathan shared with us their knowledge and experience with omnichannel, and some other spoilers of its future evolutions.

From the beginning it became clear that omnichannel is a response to the constant growth of a company. In the case of GAME, it has grown so much that its infrastructure, of more than 270 stores, has fallen short, so it has had to expand in the digital field.

To do this, the video game company has implemented a new financing project with SeQura. Let us remember that SeQura is a specialized payment method for eCommercewhich offers different deferred payment solutions.

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Of this alliance, two main aspects that emerged in the conversation should be highlighted. First of all, the efficiency of the installment buying process, which has been simplified as much as possible to make it convenient and fast both in the physical store and online. As Jonathan says “We are looking for express processes: to simplify the payment processes for ecommerce as much as possible. We’ve got it down to 3 actual clicks«.

And on the other hand, his process for determine whether or not a customer is eligible for financing, a secret that we have achieved that Jonathan will reveal in part. It is precisely this process where both companies make more synergy, since it adjusts to the young and gamer public of GAME. Since, asking your regular customers about their profession, or economic situation can “cut the magic” as Juan Garrido said.

SeQura’s best kept secret is that we have developed a scoring process, with a series of additional queries towards the person, which allows us to analyze the client to understand if their profile is good or bad and, in this way, reduce fraud» revealed Jonathan.

The store as a starting point

The physical stores of GAME are the base and the pride of the company, therefore this interaction with SeQura is carried out based on them. Namely, the financing processes are implemented in such a way that they can be used without problem in their physical stores by their advisers, just like on the web.

At GAME everything is omnichannel. Our strong point is the store, everything grows around the store. The loyalty card is a key tool for us”, commented Juan in the webinar.

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Likewise, and as a way of maintaining this loyalty culture which is already available in stores, financing would be available only to customers who are part of the GAME member club.

A very welcome change.

As Juan explained to us, the customer’s assessment of this new form of payment is incredibly positive, and they have reached good sales peaks. Only in physical stores have sales grown by 5%, and on its website the number is even higher.

On the other hand, after confirming the aforementioned data, Jonathan commented that for the moment . However, this product is not available in its agreement with GAME, at least not on a regular basis, because as Juan confirmed, will be enabled especially when they have campaigns.

A question that also arose among those attending the webinar, and that is always current in financing issues, is what happens with fraud. In these cases, as well as when delinquent payments occur SeQura takes responsibility for bearing the costsalways maintaining a transparent relationship with the merchant.

What 2021 holds for GAME and SeQura

Finally, both experts spoke about the immediate future of both companies and what challenges were posed for this post-pandemic year.

By GAME”We have launched ecommerce in the Canary Islands, since this is complicated at the cost, logistics and fiscal level” Juan told us. They also expect a constant increase in income from its financing format.

On the other hand, Sequra has internationalization in mind, about which Jonathan has dropped some hints during the conversation. And additionally, they hope to maximize the recurrence of their products, taking financing beyond a possible form of payment to a usual method.

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