Natural Positioning – .com

The Natural Positioningor SEO (Search Engine Optimizer) is a discipline of Online Marketing which aims to make a web page appear in the top positions of a search engine, when certain related keywords are entered.

For a company, appear in the first positions of Google reports excellent benefits, as it is currently the first search source of information, in addition to gratuitous. When a potential customer searches for a certain product or service, being in the first or second position is essential. A good web positioning is a first-class marketing tool.

The set of specific natural positioning techniques is very extensive, since the formulas that search engines use to decide which results to display compute more than 200 variables. The Natural Positioning consists of improving each and every one of these variables, to improve the overall assessment. These variables can be classified into two large groups. The On Page factors (within the page), and the Off Page factors (out of the page).

The Natural Positioning must be achieved through the “naturalness“, as its name indicates. These factors should not be forced beyond what is due, since search engines can penalize this behavior, and in extreme cases, completely deindex a website.

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