Online reputation: What is it and how to take care of it? –

Even on the web, reputation plays a very important role when it comes to having a brand or company. Let’s remember that online reputation is each of the actions or details that encompass a brand, so you have to take care of it in order to have the professional image you want.

Nothing worse than neglecting the online reputation of a brand or company, because it can produce an erroneous view of users. And being able to recover that impeccable image that you have at first can be quite a long and difficult process.

For that reason, we have brought you everything you need to know about this important aspect of your brand and how to maintain it. So that you can ensure that you provide an ideal image to your users, since they are the ones in charge of creating said reputation for you.

What is online reputation?

First of all, you need to know what online reputation is, a concept that for some can be a bit confusing. This reputation is based on the imagetrust and the level of importance given to a brand within the web. Clearly this will depend on the quality of their services or products, according to the comments made by their own users.

Now that we take this into account, you will understand that online reputation plays an important role in following building trust in users. So it should be noted that the process to create it is not impossible and even less so if you want to keep the positive side of the balance.

Importance of online reputation

Once we have understood what it is about, we must know the importance of online reputation to understand why this aspect must be taken care of so much. Positive or negative comments play an important role in reputation, because they are in charge of telling other users if your brand is good or not.

Considering this, we can say that the vast majority of users prefer to obtain a service or product from a website with a good reputation. Namely, those web pages that have excellent positive comments that convey confidence. And even with some negative comments where the brand’s interest in offering solutions is seen.

For that reason, online reputation is so important. Because it helps users to trust what your brand offers and otherwise, they prefer to get what they want from your competition.

And if you have a good reputation, you can also make sure that all your marketing strategies are efficient. Since users will have enough confidence in your brand to use your services even when your strategy is not so good.

In addition, a good online reputation is one of the reasons why you can enjoy good SEO. Considering that, most of the brands that have an ideal reputation remain among the top positions within the internet search engines. And this translates in the same way, in an increase in quality traffic to your website.

How to measure online reputation?

Now that you know the level of importance, you probably want to start taking care of the online reputation of your website. For that, we teach you how to take care of your online reputation by checking it in advance to find out its current status. That way you can start making use of some techniques to improve it.

First, you need to query through the different browsers for some searches and their results, such as:

• Name of the company, brand or person.
• Name of your service or product.
• Product + opinion.
• Your brand + opinion.
• Keywords of importance for the sector to which your brand belongs.

For that you can make use of some online reputation tools that will help you better understand the level of positioning you currently have. Among them are SEMrush that is paid or Keyword Planner.

Commandments to take care of your online reputation

Once you know the status of your digital reputation, it is necessary to continue with the process that will help you improve. And that is why we have put together a series of tips that will teach you how to take care of your online reputation.

The first thing you should focus on and that your brand should apply is to be clear, so that users can understand what you offer. Avoiding being confusing when explaining your services or products can help you not lose potential customers and profits.

If you’re not clear about providing verifiable information about your products or services, customers may end up buying something they don’t want. And that can become a negative comment.

Remember that a good reputation comes from a clean image of your company and those who run it. For that reason, respond kindly even to negative comments and focus on providing a solution. This helps to improve the reputation that you lose with a bad review, because users notice how easy it is to solve any error.

• Quick and efficient responses

In addition to being friendly, it is necessary to offer responses that are quick and efficient for the client. This way you can provide a better experience and avoid losing profits by taking too much time to attend to their needs. A negative review can change when it is dealt with in time.

• Respond to negative comments

As we’ve mentioned before, negative feedback can be a bit off-putting. But it is much easier to deal with them considering that it is not something personal, in addition to being a source of information to create improvements. You should also remember to answer them and offer solutions that inspire trust in your brand.

• Provide better customer service

Depending on the size of your company, you will have to attend or have a team that provides the appropriate personalized attention. So that they can provide solutions to the public efficiently, to avoid damage to your online reputation as a brand.

• Add testimonials and comments

Get quality testimonials and reviews from real customers. It can be a difficult process if you’re just starting out, but there are always ways to acquire testimonials from real customers. One of the most common is acquired through the promotion of trying your products in exchange for a review. Something fast and that will generate trust in potential customers.

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