The emergence of new ways of watching television programs TV It has influenced, and a lot, in the tastes of the users. Now it’s not just about watching the program live, but it can be played on Youtube or on platforms television on demand anytime. This is the case of star programs such as Triumph operation either VIP Big Brother. In the article we will study the characteristics of their digital audiences.
The digital audiences of Operación Triunfo
Spanish Television (TVE) confirmed one of its digital audience compared to 2017. This audience can be quantified in Youtube, Twitter, Facebook and Instagram. In fact, the program has centralized this work in one.
For now, the half star is Youtube because he has achieved 361 million views of the 2018 edition. In addition, we must not forget that the channel has more than 900,000 subscribers In the channel. In the viewing of the galas, this is the best alternative to direct.
Another case of interest is Twitter, for its ability to set trends. In this edition, he has achieved an average of 340,000 tweets per gala Y 50,000 unique users. Not surprisingly, she has achieved a total of 4.8 million tweets.
Finally, reference must be made to complementary media such as Facebook (185,425 followers) and Instagram (636,000 followers).
Big Brother VIP digital audiences
First of all, it should be noted that VIP Big Brother it has a different nature. Although in both cases the public is the one who chooses, in Operación Triunfo musical skills are valued and in Big Brother social skills.
For this reason, having a 24 hour channel It has been a constant since the appearance of the first version in the year 2000, although its implementation on conventional TV was intermittent. In 2018, Youtube has broadcast the edition live and direct through its channel. The first days were free.
The other side of the coin is that Mediaset has not made a great effort to improve the audience of their profiles in . For example, the fan page Big Brother Facebook VIP 2018 has little more than 5500 followers. the bet for centralize twitter ends up blurring the social media strategy. We are, therefore, before a model that has much to improve to increase its digital audiences.
conclusion
We can say that both models are different, although in both cases successful. In the case of Triumph operationweighs the fact of being a public chain because the policy is make free content available in all possible ways. Whereas in Big Brother, being managed by a private television (Mediaset Group)more importance has been given to those possibilities that generate businesssuch as the collaboration with YouTube.
Consequently, both models expose what will be the trend in digital media strategy. On the one hand, total availability; on the other, pay-per-view content.
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