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Opticalia is one of the main references in the world of optics in Spain. With more than 700 physical points of sale throughout the country, hundreds of thousands of people use their prescription glasses or sunglasses every day. However, despite its relevance offline, it seems that Opticalia has had a hard time adapting to the new reality of eCommerce. Or perhaps they simply do not consider online sales as something relevant in their strategy. Today we will analyze your case in detail.
Opticalia online glasses store: the limitations of its approach
one of the main brands that, despite having millions of customers/fans/groupies around the world, has a rather questionable online presence: a full-fledged noCommerce that prevents all that legion of followers from buying their favorite clothes from home. The case of Opticalia is somewhat different, a bit better…. although equally disappointing. A myopic online glasses store.
Basically, you can only do two things about glasses: buy prescription glasses and decide whether or not to add an anti-reflective treatment to their lenses.
And nothing more.
You cannot buy sunglasses (prescription or non-prescription), contact lenses and related products, or glasses. Only and only complete mounts. In fact, Opticalia’s online approach is so limited, and so inappropriate for such a relevant brand, that it is even impossible to search by type of glasses, colours, models or brands. The only option for those who visit this online glasses store will be walk through each of the tabs of your catalog trying to find the model that best suits your needs.
Opticalia online glasses store: an eCommerce without online shipments
But the limitations of Opticalia to sell glasses online do not stop there. Even if you have taken the trouble to review their entire catalog and have found something that convinces you, you will not be able to receive your purchase at home. You must go to one of the Opticalia centers to collect your glasses.
Why this awkward delivery process? Basically because the brand does not offer you the possibility of doing something as simple as marking your graduation. in what looks like a excess of jelous (and eager to get to know you in detail) buying glasses in this online store will force you to choose a physical point of sale where you will receive your frame (between one and three days later), graduate your sight and, after some time , to be able to enjoy your glasses.
In fact, Opticalia’s eCommerce, in its pathological limitation, manages to minimize the possibilities of payment for its customers. no transfers, nor PayPal, nor any other option: if you want to buy your glasses on this website, you must do so by registering a credit card… which will be charged once you are in the chosen store. Of course, the card used can be Mastercard, VISA… and even American Express.
A whole financial deployment for a store with too many diopters.
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