Optimizely: What it is and how to use it –

Digital marketing has become the focus of great entrepreneurs, being an excellent means of obtaining profits. However, the best way to succeed in this medium is thanks to tools like . Since its main function is to optimize a web page in the simplest way.

As expected, the optimization of a website speaks volumes about its popularity, its importance and its value. Have a fast and well-optimized website attract new users efficiently, have a good position and generate profits.

For that reason, we have created an article to help you learn about tools like Optimizely and the advantages that its features can bring to your website. Read on and learn more with this Optimizely tutorial.

What is Optimizely and what exactly is it used for?

First of all, it is necessary to know what Optimizely is and what its main mission is when using it. Better known as a very popular platform worldwide, Optimizely is your solution when it comes to optimizing a web page.

It is known as a tool that uses A/B Tests in order to optimize a website, as well as make use of personalized content. Thanks to her, companies have the possibility of being able to experiment with their website to learn a little more about the characteristics. And as unimportant as it may seem, it helps define marketing strategies.

It is possible to use its main function to be able to better manage the Conversion Rate Optimization or CRO. And keeping in mind that it is extremely important so that once you can make a profit or reach the objectives of a strategy.

Features of Optimizely

Like any good tool, Optimizely has a series of features that make it up and make it one of the best options, being:

• A/B testing: Considered as its main function, the A/B tests of this tool turn out to be quite precise and it does not require knowledge in code. With Optimizely you have the possibility of being able to create a wide variety of variables to obtain more precise results.

Clearly, this function offers you such complete management that you can choose the number of users that will test each of the variables. In addition to that you can adjust them according to the objectives of a website, its target audience or the desired personalization.

• Content personalization: Another wonderful feature of this platform is the opportunity to customize the content of a landing page. It should be noted that content personalization can help a lot in CRO.
• Create segments or audiences: As if that were not enough, it is possible to divide the audiences in an advanced way, depending on defined essential characteristics. This means that it is possible to choose audiences based on the type of device, their location or even the browser they use.
• Possibility to integrate with other plugins: There are other types of plugins that, together with an A/B Test, can make a difference, such as the heat map. And with this platform, there is the comfortable possibility of joining two platforms to obtain all its benefits. And it even has a WordPress plugin for optimization.
• Statistics and analysis: Although this Test takes approximately one month to carry out an in-depth study, statistics and a detailed analysis are obtained. This means that Optimizely provides all the tools to get a detailed report on the results, unlike other platforms.

Optimizely tutorial: How to use it?

Since we have already gathered all the features and you know what Optimizely is, you probably want to understand how to use it. We have easily put together all the steps you need to use it in the best way and they are the following:

• Sign up and log into your account.
• Start the first project, you just have to add the link of the web page where you want to do your experiment. When creating your project, you will have the options to be able to make arrangements.
• Choose the “variation” tab. In it you will find the modifiable elements and you can select the one you want.
• Start modifying the elements. You can change them any way you want and just accept the change. By doing it, you will have a variable that will help you obtain an analysis of its impact after a month.
• It is only modifying a copy, so you should not worry about the procedures because they do not directly affect your website until you decide. To make it so, you must modify the original web page and select the option “start experiment”.
• Diagnostic Report, this is a tab with a red link that needs to be copied and used to replace it in the original web page editor.
• You will now see two variables, the first is focused on the change that was just made and the second on the original version without the change. Basically, the user traffic will be divided equally for each variable and create an analysis.
• At the end of the month you will be able to see the results, understanding which of the two options is the one that had the highest number of conversions within the web page.

Other alternatives

Although Optimizely is a complete platform that provides all the features you need to improve your strategy, there are other alternatives. Among them we can find:

• Tontine.
• Synerise.
• Mailchimp.
• Freeworks CRM.
• Bitrix24.
• Crazyegg.

Each of them provides different functions, but they seek to help the user better understand what their target audience wants. All this, through the use of experiments that yield results on the option that increases the CRO of a website.

conclusion

Today, the experience of a user within a web page is the basis for having a successful online business. With Optimizely it is possible to achieve the necessary optimization to offer the best experience within a web page and for each user to convert.

By creating a closer bond with the customer, Optimizely allows you to know the details about the target audience and allows you to generate more profit. This allows you to save money, invest correctly, have more conversions and offer a much more satisfactory experience.

It is for this reason that choosing Optimizely may be the easiest way to ensure and increase CRO.