The date is fast approaching and avid bargain hunters are already eagerly awaiting it. A celebration where small and large businesses launch great discounts that inaugurate the Christmas shopping psychosis. Everyone knows what we are talking about, but today we stop to tell you the Origin of Black Friday… plus other interesting facts.
oh! And if you were wondering, Black Friday 2021 will be on November 26. Friday, of course 😉
What is the origin of Black Friday: false myths
As we well know, Black Friday is a very popular event that is celebrated every year on Friday right after Thanksgiving Thursdaywhat comes to be the day after the fourth Thursday in November. It is also a key date for eCommerce because online sales in the US and in other parts of the world multiply radically.
The origin of Black Friday is something else confused. One of the false myths indicates that its beginning has to do with the time when stores recorded their accounts by hand, where losses were noted in red and profits in black. many shops they were “in the red” for most of the year and then went “into the black” the day after Thanksgiving. Hence, many mistakenly consider that its name comes from there.
Another of the most recent rumors, also false, indicates that the origin of Black Friday is related to the date on which dealers sold slaves at a discount after Thanksgiving to plantation owners in the 19th century. The truth is The first time the name Black Friday was used was in 1869., but to refer to a financial crisis related to the fall in the price of gold. Nothing to do with the “black Friday” of discounts that we know.
The true origin of Black Friday
The real origin of Black Friday takes place in the Macy’s department store in New York, as these were the first to discount their items the day after Thanksgiving. Fred Lazarus, the owner of it, was looking for a way to reactivate sales after the crash of the 29th and considered that this date was a good one to start the pre-Christmas sales. Thus, he convinced President Roosevelt to move Thanksgiving up a weeka month before Christmas.
Little by little, other stores in the city were imitating the Macy’s sales and then those of the rest of the US. The discounts turned so popular that real riots began to break out. The streets collapsed, people made huge queues and store workers did not rest. Such was the chaos that in 1961 Philadelphia cops started calling this date Black Friday.
Despite the fact that many merchants did not like that name very much due to its negative connotations, in 1975, The New York Times he used the term again and in this way it became popular to this day.
Data and big figures of eCommerce on Black Friday
Black Friday is a very important day, not only for giants like Amazon, but also for smaller online platforms. Without a doubt, “Black Friday” is the day of the year of greater commercial flow in eCommerce. And they speak them.
According to the data analyzed by once again Black Friday in Spain proves to be led by Amazon and other large marketplaces: a trend that has been going on for a few years and that was consolidated in 2020, the year in which eCommerce gained momentum due to confinement.
Despite this, in the importance of this date as a great day of online shopping. During the week of Black Friday in 2017, whose period comprised from November 21 to 27, 68.49% of those connected to eCommerce, a percentage that increased to 70.77% during Black Friday in 2018 (from 20 to November 26), stagnating in 2019 at 70.03% from November 26 to December 2, during Black Friday 2019 and remaining at 70.48% in the discount week of 2020.
However we must take into account that Black Friday 2020 was the longest in Spain due to its duration since many eCommerce ran campaigns for several weeks in this extraordinary discount event: if we broaden the focus and look at the period From November 9 to 30, 2020, the percentage of Spaniards who connected to eCommerce rose to 80.62%.
Amazon. es, Amazon.com and the Amazon app, preferred by Spanish Internet users
Historically, Amazon has defended its clear dominance during Black Friday in Spain: in 2017, 39.49% of Internet users visited the Amazon.es website during the Black Friday period, a percentage that increased to 45.89% in 2018, a figure that fell slightly during 2019 to 44.36%, and that during Black Friday 2020 decreased to 37.91%. If we take the extended data from November 9 to 30 during the long discount day of 2020the figure rises to 51.19%.
But the Amazon app is the one that has shown a great increase in terms of user penetration: during 2017 only 13.61% of Internet users visited it from their mobile devices during Black Friday, a percentage that rose to 20.32% in 2018. During Black Friday 2019 the percentage increased to 24.79% surpassing those who visited the international website of Amazon to make purchases. In 2020, During Black Friday in Spain, 30.54% of Internet users used the Amazon app.
Billing during Black Friday in Spain
with the help of companies like ToysRus, Tiendanimal, Muroexe or Casa del Libro. In it we discover that on average, Spanish stores value with 7.89 the results of its discount campaign: in general, the results of the Black Friday 2020 campaign have managed to exceed the expectations of Spanish eCommerce. Invoicing presented an average growth of 52.88% compared to 2019. In fact, 28% of those surveyed said they had doubled their billing compared to the previous year’s campaign.
For their part, 19% of stores managed to increase the number of orders by 100% or more. On average, the eCommerces consulted they increased their number of orders by 53.81%. Of all those surveyed, only 9.5% maintained or lowered their shipment volume compared to 2019. The general perception of the eCommerce respondents (68.8%) is that their Black Friday campaign goals were achieved.
What items are the best sellers on Black Friday?
Thus, in general, it is no secret that the most popular products on Black Friday are those items that can be given away for Christmas. So they can be electronics, fashion and beauty items and also home appliances.
Amazon registers one of the highest sales rates during these dates. From October 15 to Cyber Monday, Amazon customers around the world searched for different products during the sale event. In the United States, the best-selling products were:
- Echo Dot
- Barack Obama’s “A Promised Land”
- The Revlon On Step Hair Dryer Brush
- The classic Lite Brite board game
- Amazon SmartPlug
- 23andMe Personal DNA Test
Additionally, over the weekend, customers purchased more Ring, Blink and Eero devices from Amazon than during any previous holiday shopping weekend.
Are you already clear that you are going to buy on that date?
Image: Depositphotos
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