is a German macro-conglomerate of companies of all kinds, which, since its foundation in 1949, has been growing steadily to become the second largest power in European eCommercewith more than 60 different websites and an online sales forecast for 2014 of almost €6 billion. Not content with his position, Otto is now investing in the growing mobile shopping sector, and plans to launch a new fashion eCommerce to continue competing with other online sales powerhouses like amazon or your compatriot Zalando.
Otto, the eldest of the four European fashion giants
According to data from the study “Strategy and prospects in the online fashion business in Spain and Europe”, by the firm GBS Finance, , which represents 10% of the population, and which is a good example of the importance that this sector has in the eCommerce sphere as a whole.
the turnover of the European fashion eCommerce sector is dominated by four giants: Otto Group (5,000 million euros), Shop Direct (1,400 million euros), Next and Vente Privee. The first Spanish company by sales figure to appear in the ranking is, of course, the Galician , with an online turnover of 500 million euros. Another Spanish firm, is close to that figure with 422 million euros in sales in 2012.
Among the reasons why Otto has such a prominent position in the eCommerce sector is its wide and varied which includes firms as well known in Europe as Come or Shopping24.
Otto’s future
The German giant has set its sales forecasts at €8 billion in 2015for what you have decided invest 300 million euros in your online business, which will translate into new software for your website and support various startups related to eCommerce. Its plans also include paying special attention to the segment of young womenwith various online stores specially designed for them.
On the other hand, the German group hopes that in 2016 50% of your traffic comes from mobile mediasuch as smartphones and tablets, which is why its investment plans also include mobile payment systems,
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