the Group’s famous line of underwear, sportswear and homewear, which we know above all as Zara, continues its international expantion with the new launch of its Oysho online store throughout the European Union.
Oysho online, to the 32 markets around the world
Currently, Oysho online focuses on 16 markets in the network, among which are Spain, Portugal, Austria, Germany, Belgium, Greece, Italy, the Netherlands, Russia, Sweden, China and Mexico. Soon the brand plans to launch the website to another 16 European countries until reaching the 32 online points of sale international.
The company, which has just presented a new special collection for pregnant women, will continue to complete its expansion phase of Oysho online in Europe in the first quarter of this year throughout 3 phases. In February, they will launch their new store in , Ireland, Romania and Sweden. In March, they will open a new online store in Bulgaria, Croatia, Slovakia, Finland, Hungary and the Czech Republic. Finally, in the third phase, Cyprus, Slovenia, Estonia, Latvia, Lithuania and Malta will be incorporated. With that, In the month of April we will find an Oysho online store for each of the 28 EU countries.
European Oysho online stores will have the same offers and sale prices that they have in their physical stores so that their buyers can choose the desired channel for their purchases.
Large companies are betting more and more on it since they recognize the great benefits of having an active and effective presence on the net. Buyers are no longer satisfied with just going to stores and trying stores, but are also looking for other shopping experiences that, if companies are able to promote, will reap great benefits. Oysho knows this and has decided to grow in the European market to improve the already good figures of last year.
Beyond online, Oysho has 605 physical stores spread throughout the world throughout more than 44 countriess, of which there are a total of 190 in Spain. The expansion of the brand continues, and that is why new store openings are being carried out in Europe, America, Africa and Asia. It has more than 6,570 stores in 88 countries around the world.
New image of Oysho
A novelty has been added to its new online stores, since in its commitment to its international expansion, Oysho.com has presented a new store design that reflects the look&feel of the brand, closer to the concept of a physical store that they want to convey to us.
ANDl new Oysho design on the Internet is based on the image, where there is no lack of dynamic, agile, intuitive format and horizontal navigation that improves the viewing experience and interactive of its users. Its side menu makes it easier to view the brand’s product lines: accessories and footwear, gymwear, lingerie and sleepwear.
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