takes another step to grow in the coffee business. The corporation has just closed the purchase of one of the historical companies in this sector in Alicante, Jurado, with which, in addition to growing in this segment, it will strengthen its presence in the Valencian Community and Murcia.
With the operation, Pascual now incorporates the Café Jurado brand and its 113 workers into the group’s structure, to guarantee its continuity and consolidate itself as . An operation that will allow him to develop especially in a strategic area such as the Mediterranean coast, where he aspires to be a leader in this complex market.
In addition to the hospitality industry, Jurado is also present with its own products on the shelves of distribution chains and supermarkets, which allows Pascual to complete its offer of soluble and single-dose coffee and to expand its presence in retail.
Founded in 1912 by the Jurado family, Café Jurado specialized in roasting, manufacturing and processing coffee in Alicante, although it has taken its presence even outside of Spain. Its brand is currently present in 20 countries and has 10 provincial delegations in the national territory, in addition to its own e-commerce platform.
Café Jurado manufactures and distributes a wide variety of references of coffee beans, ground, freeze-dried, soluble and in capsule format, as well as tea and infusions, reaching a network of more than 2,500 establishments in the Horeca channel. In 2020, the family business exceeded 15 million euros in turnover.
The strategy
Pascual adds Café Jurado to its portfolio of brands and complements its offer in the coffee segment, to date capitalized by Mocay; two brands that will operate independently. “In a business like coffee, especially in the horeca channel, local implementation is essential. We are going to respect the integrity of the brand, although we are sure that synergies will be generated between the two to guarantee efficiency in the processes and cohesion of all our brands”, says Javier Peña, General Director of Business at Pascual.
The group thus continues to expand its catalogue, which in addition to its dairy products and derivatives under the Pascual brand, includes Bezoya natural mineral water, Vivesoy vegetable drinks, Bifrutas and Essential juices.
Facebook Comments
Disqus