Pinterest continues in the race to offer more advertising options to brands and now opens your shoppable labels “Shop the Look” who want to hire them.
What are shoppable tags or Shop the Look on Pinterest
Affordable labels or are a product labeling tool for Pins of fashion and home decor content. Through them, users can easily go from inspiration to call to action.
The great attraction of these affordable labels is that are composed of a normal image but it has rich content. They will stand out for wearing small white dotsas you can see in the image, and by clicking on them you will be able to obtain extra information about the product that is highlighted in the image.
Some of the information that shoppable labels can include are prices, availability, and even a link that will take users to buy the product in question.
Pinterest has over 250 million monthly active usersand according to the platform, 67% of its users have discovered a new brand or product with business accounts on the social network.
In fact they say that use this platform to plan their next purchases, according to figures provided by the company. With this data it stands to reason that brands can now drive their web traffic as well as conversions from organic content on Pinterest.
The Shop the Look or buyable labels arrived at Pinterest, but they were available only for a limited number of brandsthose who had access to Pinterest Marketing Partners Olapic and Curalate.
Pinterest continues to offer new advertising options to brands
While posts on have a lifespan of about a day, according to Pinterest your pins can boost engagement. users for 120 days or even more.
This update is in addition to the latest changes and new tools from Pinterest. We recently talked to you about the support it would give al to help brands collaborate more effectively with them.
And in addition to shoppable tags, Pinterest recently launched: custom QR codes that can be scanned so that users can get ideas and inspiration on the platform through selected products from different brands and media.
Buyable Tags or Shop the Look Pins now display as an extension of Pinterest’s visual discovery tools: Instead of showing new and similar products, Shop the Look is designed to offer more information about each product to users and generate revenue for brands.
Pinterest shoppable tags will be available to users both in the web and mobile versionso they can find and buy your products wherever they are.
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