Set brand objectives, create texts, images, make calendars… to end up going from social network to social network in order to publish the content. If you are a community manager, you surely know what I am talking about, and you have also had to spend hours verifying that you have not forgotten anything or have not mistakenly published the content of another on one network. And that without taking into account that the schedules do not always help.
Postoplan: a freemium platform to manage your social networks
Perhaps if you are a small company or manage some business accounts, you have considered buying access to a tool to manage and schedule your publications in , however, the options are not many and most of the time they are somewhat expensive.
But the effectiveness of a tool is not always linked to high prices. Today we analyze how it works , a freemium tool that allows you to manage posts on the main social networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, but also on Google My Business and Telegram.
What is Postplan
Postoplan is an Estonian company that currently owns more than 5,000 users in 90 countries around the world, with a website translated into 10 different languages, Spanish included. As its founders explain, both saw the need to create a network management platform whose basic version is always free, and in its premium version you can choose how many social networks and messaging apps you need, without paying anything extra.
“The idea for the project came after a bad experience interacting with one of the social media management services. We realized that we could do better. Before us, nobody thought about the real value that users paid for an account in a social network or messaging application. They offered services like payment plans with a limited number of accounts and users, and no one asked: ‘why do I need exactly 10 social media accounts and 5 users? You may need 20 accounts and 2 users’. So we made two important decisions: the Postoplan system will always be free in the basic version, and users will choose how many social media accounts and messaging apps they need, and will not pay extra for it.”.
An alternative to Hootsuite for all community managers
Hootsuite is one of the most widely used social media management tools in the world. But, as the founders of Postoplan explained, there are many cases in which its price and its functionalities remain out of the reach of community managers. In fact, Hootsuite’s rates from 25 to 599 euros per month are, in many cases, an insurmountable barrier for small CMs, especially considering that even its most affordable plan starts from managing up to 10 social profiles, something that in many cases oversizes the needs of the CMs.
On the other hand, Hootsuite’s free option, with 3 social profiles available, has a big limitation: a maximum of 30 scheduled posts at any given time. Compared, the free Postoplan alternative allows you to work with an account in most social networks unlimited posts or schedules, as long as the time horizon of those posts is limited to 7 days.
Also, a very affordable Pro version, with which for only 1.3 euros per month you can access advanced features, such as posting more than one photo per post or posting videos on Instagram.
Among other functionalities of Postoplan, the following stand out:
- You can manage as many accounts on social networks as you need, starting with 8 free accounts.
- You can post to social networks like Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn, as well as Google My Business and Telegram.
- You will also have 9 themes already prepared in the interface to choose the design of the service.
- Postoplan will also give you ideas for your posts in a post calendar that has collected more than 700 informative guides.
As you can see, you don’t need to pay more for social media management plans that you don’t even fully use. This alternative to Hootsuite offers you other functions in its pro version, and if you require the bare minimum, It starts with its free version that will work without any time limitations.
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