eCommerce in the industry fashion today it is a reality to which we are all accustomed. Every time, users hesitate less when it comes to buying our clothing online, although as a consequence we cannot try on the garment “in situ”. Proof of this is the great success of companies such as privilege, a company that was founded by two Spaniards 10 years ago and that managed to create a trend in the Spanish online market.
What is Privalia: origins
Privalia was founded in 2006 by Lucas Carné and José Manuel Villanueva, two entrepreneurs from Barcelona. It had a period of strong growth between 2008 and 2011. They made some attempts to enter the full price market (not just discounts), but it did not work out well for them and they focused on their core business of the online outlet. It is one of the startups with the longest history in Spain and as entrepreneurs they have been inspiration and support of the breeding ground for the entrepreneurial environment of Barcelona during all these years.
Today, Privalia belongs to the French group Sell Priveeafter a sale for 500 million euros, which became the largest sale operation of a Spanish eCommerce project in the young history of the sector.
The departure of the founders
In November 2018, Lucas Carné and José Manuel Villanueva, they leave the company, to which a new name arrives: Fabio Bonfá. Bonfá has been at Vente Privee since 2012, where he has performed the functions of Country Manager for (2012/2017) and for Italy (2017/present). Previously in the world of eCommerce, with experiences in companies such as the Brazilian subsidiary of Walmart.
Bonfá arrives at Privalia with the challenge of ensuring the growth of the company in the markets in which it operates (Spain, Italy, Brazil and Mexico), and collaborating in the expansion of the company’s business in Europe.
Do you dare to know what this eCommerce is like?
Privalia online: The eCommerce that knew how to convince the big fashion firms
As always, when analyzing the electronic commerce of any company, we start with the key element. The products that are offered.
Privalia.com has convinced the big fashion firms that online sales in our country are betting on the future and that their eCommerce is the most suitable place for it. Today in your catalog we can find brands such as Adidas, Nike, Agatha Ruíz de la Prada, Swaroski, Desigual, El Ganso, Timberland or Adolfo Domínguez.
Undoubtedly, Spain Spain It offers us a wide range of brands, and diversity of products, all of them duly classified in a clear category section that users appreciate and that is divided into Gifts, Women, Men, Kids, Home…etc.
Their Interface and menu is very intuitive which makes the usability quite good and helps the positive experience of the buyer.
Privalia.com: a design that lives up to our trust
What differentiates a good eCommerce from a bad eCommerce, and almost above in importance of the products that they have in their portfolio, is the design. How many of us would buy a product on a website that graphically does not inspire confidence?
Do you also think that big brands and firms would be present in a portal of low technical and graphic quality?
The answer is so simple that it goes without saying, and for an eCommerce to work it must make us feel “at home”, that is, in confidence. Precisely, this is achieved by Privalia in its spectacular design that right now and on the occasion of the indicated Christmas holidays is duly decorated and even dedicating a category to gifts in the first place of its menu.
It is therefore an eCommerce that inspires confidence and invites us to navigate through its different pages until the conversion occurs from the point of view of the company, or the purchase from the point of view of the consumer.
Other Pros and some cons of Privalia eCommerce. What should improve?
Being such a successful 100% online company, it is difficult to find any aspect to improve. But yes it’s true I could try to offer a closer customer service. In a website as good as Privalia’s, inserting an element like a that tries to offer a more complete customer service, while humanizing the brand with personalized messages, would be a point in favor.
In this way, consumers could ask the chatbot about a specific brand or product, and it would take them to the corresponding link. And like this one, many more examples make the chatbot a key element in any eCommerce and a bet on the future where message automation will increase in 2017 with tools like these, and with the added bonus of humanization!
Regarding other pros of buying in Privalia, we find for example ease and maximum security in the purchase process. we can choose different payment methods and always knowing that we are in a secure Marketplace. Also,.
Another aspect to highlight is its social dimension. Logically, a good eCommerce must be supported by a powerful online marketing strategy, and this, in part, involves maintaining a quite remarkable management of your. This is the case of Privalia, which we can find on the main platforms or social networks such as Facebook, Twitter, Instagram, YouTube or Google Plus, and where it shows relevant information about the products it sells.
How to buy at Privalia: prices, discounts and shipping costs
Of course, this is an eCommerce specialized in outlets, so the brands that we find in this space sell their products at a lower price because they are out of season. Privalia plays very well with this fact, and in its home page it takes the opportunity to highlight the items with a greater discount, discounts that we can find up to 80%. We could say that the combination of an outlet (lower prices), big brands and a good graphic presence have been the three elements that have led this eCommerce to be the company it is today.
Regarding the shipping time, this varies depending on the products. In their home page, where we find a large part of the products, for each one of them, we are told the average shipping time, as well as in some cases the shipping costs.
The time can normally range between 2-7 days while in certain products they ensure a time of 72 hours, which In the end it’s almost 3 days. With shipping costs, it’s the same, it varies. The customer must always accept them and will see it before placing his order.
Normally the shipping costs that usually appear next to the product on the homepage, they are lower shipping costs of 3.95 eurosalthough we must bear in mind that if the shipping cost is not reflected in the product, it will be 6.95 euros.
Privalia Premium Service
The Premium Service offers free shipping costs for three months (90 days), unlimited purchases, and access to all campaigns the day before they open in the Showcase. The Service may be renewed from the “Premium Service” section in “My account” at any time, it has a cost of €9.95 and the discount will be applied automatically to all purchases over €50 in the Peninsula and the Balearic Islands, and €60 in the Canary Islands (not including shipping costs) and can be combined with other types of gift vouchers, so the Privalia Premium service it becomes our best option if we are loyal customers of your eCommerce.
And you, what do you think of the Privalia offers?
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