A few days ago we heard about the promoted tweets. What are they, exactly? Well, what Dick Costolo, COO of Twitter was determined to make clear, is that have nothing to do with adsense, nor with the type of publicity to which we are accustomed. In other words, it is not an advertising platform, but simple Tweetsbut promoted. Here the official explanation about the .
The Promoted Tweets system You will not only be active on Twitter, but also on all third-party applications. In such a case, the editors (or developers) They will take 50% of the income from the payment of the promoted (ie advertisers).
The Promoted Tweet appears at the bottom of the trend list. According to Twitter, the idea is that in order for a theme to be promoted, it must already exist, that is, you cannot force its appearance, but simply promote it. By clicking on the trend, we can see the corresponding tweet list, headed by the promoted tweet.
One of the first to test this new advertising system (ehem) promotion, has been Disney, . Personally, I find it a bit cluttered, and I doubt anyone is going to click on it just because of the “promoted” ad. I rather see it as a first step to try to monetize the Twitter service somehow, but still needs to be perfected to achieve added value for both the advertiser and the publisher.
Facebook Comments
Disqus