Paris Saint-Germain has signed a new luxury deal, with Dior, which will dress the players of the French team off the pitch for the next two seasons.
La Maison becomes the “official tailor” of a luxury team, full of “stars”, after the incorporation of Lionel Messi, who debuted on August 29 in the shirt of the Parisian team. The artistic director of the Dior Men collections, Kim Jones, has designed an exclusive wardrobe, with a complete range of garments in two basic looks, one formal and the other casual, in two “timeless” colours, such as black and blue, in both cases of a contemporary nature.
The casual outfit consists of a Harrington jacket, knitted sweater and polo shirt, all emblazoned with the embroidered “Paris Saint-Germain” logo and “CD Icon” initials. The outfit is completed by Dior Explorer dervy shoes in black leather and the iconic Dior Oblique print.
The “gala kit” consists of a cashmere coat, a jacket, a shirt, trousers and a pair of Dior Timeless black leather derbies, which will have the number that appears on the shirt engraved on their sole, in silver. Every player.
The artistic director of the Dior Men collections, Kim Jones, has designed an exclusive wardrobe for the “designers” of PSG.
And luxury accessories, symbols of refinement from the house of Dior: the iconic Saddle bag in black leather, a jacquard tie with the “Paris Saint-Germain” logo, a cashmere scarf and a reversible black and navy blue belt.
The association is in line with the strategy marked out by the owner of the firm, and leader in the world of luxury, LVMH, which seeks to open the market in urban fashion and connect it to haute couture, with its eyes set on the youngest consumers. The idols of the masses of the world of football, such as the Brazilian Neymar, the Frenchman Kylian Mbappé and Messi (with more than 245 million followers on Instagram) become the perfect models to conquer new audiences.